Top 5 Principles of Internet Marketing

internet marketing tips

Many people have succeeded in Internet marketing, but there are also those who were unfortunate. If you are new to this kind of money-making opportunity, you should know the top five principles of Internet marketing. It is not enough that you have an Internet connection to be able to earn some money online.

Internet marketers have different experiences, but one thing is for sure, the basic principles of Internet marketing will apply regardless of the niche that you’re in. First and foremost, you should know how to write articles. It will be an advantage if you have your own website. You need to create relevant content that is highly optimized in order to attract the search engines. According to experts, content marketing is one of the best ways to get high traffic. Try to learn the basics of writing content for your Internet marketing website, and you will have better chances of succeeding in your chosen endeavor.

The second principle is using an auto responder. This can be very useful if you have mailing lists. You can use this feature when your customers ‘opt in’. Since you are busy with the other aspects of Internet marketing, the auto responder will do the job for you. You can instantly provide your clients with strategies, tips, and tricks through email. It is your customers that should seek your service. You should offer a solution to their needs or problems, and you can give away something for free. Of course nothing is permanent in Internet marketing and the year 2012 might bring new facets to online business that you can read about in an article titled, Changes in Online Marketing: Predictions for 2012.

As mentioned earlier, the auto responder can be used if you have a mailing list. To do this, you will need an opt-box. This is usually found on the right side of the Internet marketing site. This is the fastest and easiest way to get your target market’s personal details. The box must require the site visitor to provide his or her name, email address, address, and phone number. It is up to you if you will not ask for the phone number, just the first three. The main function of the box is to generate leads that you can use in Internet marketing.

Aside from writing articles or content, you can also use blogs in Internet marketing. It is not enough that you maintain a website for your business. It is equally vital to have a blog site. Becoming a blogger is not that hard. In fact, you can find many resources online to help you get started in blogging. Just like the opt-box, the blogs can also generate leads. You have to create blogs that are relevant to your marketing efforts, and the posts must be informative or engaging.

The fifth principle is branding. You need to be branded as a leader in your chosen niche. Always keep in mind that Internet marketing is not just about the company that you represent. It is also about you and your leadership skills. If you can prove that you’re an expert in the niche, you can win the trust and confidence of your target market.

Follow the five principles and you will succeed as an Internet marketer.

The author of this article, Ajeet Khurana, runs several tech blogs such as TechFume and others.

About Amit Shaw

Amit Shaw, Administrator of iTechCode.He is a 26 Year Ordinary Simple guy from West Bengal,India. He writes about Blogging, Technology, Gadgets, Programming etc. Connect with him on Facebook, Add him on Google+ and Follow him on Twitter.


  1. Kuldeep @ Cool Tricks says:

    Great one man! Internet Marketing has been sounding a new term as am a newbie and has no experience about it!

  2. Amit,

    I don’t know if I can add anything else to this very complete run down of Internet Marketing. You have the best basics here.

    I have to simple thoughts to add:

    I don’t know if you need to have their address added for the opt in. Is there a reason you placed that on there? I only need name and email address.

    Also, many marketers buy aticles. I don’t, I like to write my own stuff. But I know some only want to concentrate on marketing not the writing part. What is your take?


    • Despite what we techies hope for, the world is still largely physical, though some processes have moved online. That is why the street address helps. You can send freebies, goodies, mailers, and other stuff that does not translate very well in the online paradigm.
      Keep Visiting on our Site Thanks.

  3. Bharat Mandava says:

    I learned many things on internet Marketing but never implemented them, hope I’ll have my hands on it soon. Btw thanks for the article…