In all honestly, for many website owners, 2011 was a hard year in regards to SEO. With Google’s updates and the need to change entire business and marketing structures, many websites simply died out with 2011. There are many good predictions about SEO in 2012 as more website owners are learning how to work with Google and how to optimize their site the correct way.
1. Less keyword stuffing and more natural writing.
Website owners who try to use keyword stuffing tactics will ultimately be scorned by Google and their website will not rank high in the search results.
2. Using social media to gain Traffic.
More website owners are relying on social media networks to bring in huge amounts of traffic. Sites such as Facebook, Twitter, Digg, Google+ and other similar social networking sites will become more utilized by website owners in regards to SEO.
3. Getting Quality Backlinks
After updates made by Google, backlinks in places like Ezine or Hubpages, will no longer increase your rank in search results. The search engine is looking for backlinks that come from reputable sites, usually in the same niche as your own site or at least very close to it.
4. Increase in Mobile Traffic
Website owners have to act fast and cater their websites to those who will be viewing their websites via a hand-held device such as, a smartphone or tablet, simply because this trend will only continue to grow in 2012.
5. More Panda
In 2011, Google updated their system in how people view search engine results, what results display and how relevant the results were to the person’s search item. This will continue in 2012 as Google will be punishing sites that offer little to no value and sites that have poor quality and backlinks.
6. Personalized Search Results
Search results are becoming more personalized for each and every user; especially, with Google as the search engine knows what your preferences are related to searching. This will prove to be a difficult factor in SEO; however, it only means that website owners will need to practice powerful and creative ways to gain new visitors.
7. Structured Sites.
Website owners will begin to structure their websites in a way that is visually appealing while also showcasing the most important information first. Also, website owners will begin doing this as a way for crawlers to find useful information that can populate search results rather than crawling through the entire site, which takes time and thus harms the website owner’s SEO chances.
8. Specific Page Titles
In order to increase a page’s ranking within search results, specifying pages with the correct titles will do an enormous amount of good for your site. Not only are correct titles useful, but also incorporating the right keywords that match your content will rank you well in search results.
9. User-Friendly Navigation
Gone are the days of confusing websites as website owners are realizing how important it is to make a site that is user-friendly. Adding in features, such as a search bar or a categories tab, will allow visitors to locate information quickly and efficiently.
10. Different Hosting Platforms & Browsers
In 2012, it is predicted that website owners will begin to test out many hosting platforms and browsers to see what optimizes their site the most.
11. Increase in Blogging
SEO and blogging fit together perfectly and many individuals will turn to blogging as a way to earn money in 2012.
12. Increase in Data Visualization
Although many website users are using this tactic and experts believe that it will most likely fade out by next year, adding visually appealing info graphics has turned out to be a great marketing move as today’s society is shifting towards more multimedia networks and information.
13. Coding Education
For various reasons, website owners are realizing the power they have when they are able to create a website from scratch. Although it can be difficult, time consuming and a concept that involves many changes, website owners are choosing to do this to allow more flexibility in their site’s design and to truly put their ideas and thoughts onto a personable website.
14. Constant Updating
Websites will become lost in the millions of other websites if they are left dormant for too long, so many website owners are making resolutions for 2012 to update daily with fresh, quality content.
15. Savvy Marketing
In 2012, website owners will begin to discover ways to advertise their sites through unconventional means. More website owners will have dozens of social media profiles at various social media network sites, the advertisement for their site will be listed as an email signature as well as a signature on popular forums and owners will begin marketing outside of the internet to gain interest.
The article is written by GO-Gulf.com a web designing company in Dubai that provides SEO and web design solutions in Kuwait, Bahrain and all across Middle East