Affiliate Marketing and Ecommerce

Affiliate Marketing and Ecommerce

Affiliate marketing and ecommerce don’t always go hand in hand. Basically, affiliate marketing is a type of ecommerce as it is a business that is accomplished electronically.

So what is Affiliate Marketing?

Affiliate marketing is like having a sales force working on a commission basis. Let’s say that person A is a seller of aquarium supplies while person B has recently released an eBook teaching how to breed different types of fish. Person B could strike up a deal with person A, asking them to put a banner in their domain that advertises the eBook. For every sale the author makes of their book through the domain of person A, the aquarium supplies seller would get a flat fee of 10%. Person B would be under no obligation to person A if no sales were made of their book. This is affiliate marketing.

Ecommerce as Affiliates

Referring from the last example, the person selling aquarium supplies is basically involved in Ecommerce. The fact is that ecommerce owners are the best affiliates for affiliate marketing. This is because online business owners are open to any earning opportunities that might come their way. In fact, it might even be a two-way deal. Different business owners in a somewhat related niche could post each other’s ads in their website with the promise of per-sale commission. By doing this, each person has the capability of appealing to a larger market while at the same time having the chance to earn more.

According to studies, ecommerce and affiliate marketing could actually speed up the development process of a domain. As affiliate marketers link with different ecommerce websites, they could appeal to a larger market without spending a dime. For example, the author selling his eBook could also affiliate with other ecommerce sites such as those selling customized aquarium designs or another seller involved with aquarium supply sales.

How to Create a Stronger Affiliate Team

Keep in mind though that even with ecommerce and affiliate marketing, there is still very strong competition. This is why as much as possible; individuals should take the time to choose their movements carefully. This is especially true for the people involved in affiliate marketing. Basically, they should recruit as many affiliates as possible and perhaps offer a two-tiered commission system. This way, their affiliates would have a stronger impulse to promote their product in order to make additional sales.

With the right approach, affiliate marketers and ecommerce owners will find themselves getting excellent revenues by helping each other. However, it is important to point out that this only works if they help each other with the process while at the same time promoting their products as much as possible. Note that affiliate marketing and ecommerce only works when the two are operating in a related niche. It wouldn’t work to post an affiliate advertisement about aquariums in site that sells clothes since the market is hardly compatible. Hence, choose ecommerce and affiliates correctly in order to get the best results possible.


Assuming you want to learn regarding ecommerce make sure to visit ecommerce.about.com where my friend Ajeet Khurana is the author. It has insightful pieces, for e.g., benefits of e-commerce.

About Amit Shaw

Amit Shaw, Administrator of iTechCode.He is a 26 Year Ordinary Simple guy from West Bengal,India. He writes about Blogging, Technology, Gadgets, Programming etc. Connect with him on Facebook, Add him on Google+ and Follow him on Twitter.

Comments

  1. Internet marketing says:

    I am thinking to have affiliate banners on my niche sites but can you suggest me which sites are better except Amazon and ebay ?

    • I think that more than the affiliate merchant, the specific product you are promoting is important. Read your page and ask yourself, “What would a reader of this article want to buy? Then put up an affiliate banner for that product.

      • Internet Marketing says:

        Hi Ajeet, you are right but where to find that affiliate banner ? For eg: affiliate of Amazon and Ebay is easily available

        and How can we get product feed as to place it on our website

  2. Kuldeep Khatri says:

    Nice Information buddy as I will also soon opt for Affiliate Marketing from my blog to make some money with it.

  3. Nice post which explained affiliate marketing very well. But i need to know, Can i become a affiliate marketer without having any site?

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