Using To Avoid Google Penalties

If you haven’t heard yet, Google has just rolled out updates to their present algorithm and came up with some “improvements.” This spurred the need to adjust and change some current search engine optimization (SEO) strategies that are being implemented by a lot of website or blog owners. There is a need to use more white-hat SEO techniques than the usual shortcut methods that some administrators have been using. Now, more than ever, SEO specialists need to focus on having good quality incoming links from good quality sites that have good quality content. Incoming links can be evaluated using the SEOmoz tool Do you know how to use this tool?

OpenSite Explorer

Getting To Know can give you lots of useful information about your website, especially the sites that are linking to yours. It’s just one of the free tools available online that give web developers and SEO specialists details like page authority, domain authority, source of links, total links, and others.

So how can help you avoid Google’s website penalties? Here are some ways:

  • Gives you an idea about your page rank

Page and domain authority are more or less the same as Page Rank or (PR). If you have a high PR, it means that your site ranks well compared to other sites. This is just a clue of how you are currently ranking. It doesn’t exempt you from possible Google penalties. Thus, you need to make sure to monitor your PR regularly, so you can make some changes in case there is a need to. You can increase your page rank by linking on other blogs and writing guest posts for other high quality blogs. But make sure you link to high quality blogs that meet your niche instead of irrelevant and low page rank blog as due to this instead of getting high page rank you might even drop your existing page rank. Commenting on other blogs can also help you achieve this target.

  • Provides you information about your link data

This tool gives you an idea of your internal and external links as well as followed and no-followed links. Through this information, you will be able to evaluate if you are receiving good quality links in your site or are suffering from repercussions of ping backs from low quality ones. You will be able to correct linking errors if you have a tool like this to warn you. Linking to another blogs don’t only provide you with backlink juice but also you get attention of thousands of readers of other blogs. So try to write such kind of content so that the reader is impressed by it and surely visit your blog.

  • Allow you to get a glimpse of your competitor’s rankings also gives you the chance to compare link metrics between and among different sites, especially your competitors. This way, you can set new SEO goals and employ new measures to assure you of better rankings. This gives you a chance to work on the areas where you are lagging behind from your competitors.

  • Helps you determine good quality sites to link back to

Guest blogging is one of the most recommendable SEO strategies right now. Submission and acceptance of guest blogs is a good way to get additional links without having to pay for them as guest blog are usually offered for free. You need to determine which sites are good to post guest blogs at and which sites to ask guest blogs from. As I already told you above that you should try to get links from quality site so that it can boost up your search engine score and increase your blog’s visibility on search engines.

  • Domain Authority Metric Data

The domain authority is a better metric to evaluate the SEO importance of a website as compared to Google Page Rank. Page Rank does give a general indication of the linking power of a site in the eyes of Google.  However, the domain authority metric offers a stronger overall picture of a website’s current level of trust and authority.

Sites with a domain authority of 0-20 are generally new sites, unpopular sites, or spam sites.  20-40 indicates a basic level of trust and some awareness on the web, while 40-60 sites are fairly strong in their niche.  Sites in the 60-80 range are usually strong authority sites, while 80-100 rankings are reserved for the most authoritative sites on the web.


Using as a tool to assess your site’s performance is certainly useful in times like this when Google is coming up with changes in their algorithm that may prove to be detrimental to your website’s success. Maximize the perks you can get from now by creating an account. Trust me. You really have a good use for it.

About Gurwinder Singh

This is a guest post by our author who loves writing. He also runs his personal Technology Blog where he shared tutorials and guides related to latest Technology and Blogging. He is also a WordPress developer, don't miss his latest article related to Best WordPress Hosting.


  1. Aditi Datta says:

    Hi Gurwinder,
    This post is really informative. Well I think this new open site explorer is just great with all unique features being encrypted in it. Thanks for the share!!

  2. Irfan Siddiqui says:

    I didn’t know some tool can avoid panda update. It is nice to learn something new everyday. Thank you for nice article.

  3. Joseph Adediji says:

    Great post, am off to check out open site explorer.

  4. Web Design Blog says:

    I am having a look at OSE weekly, and yes it really helps as explained above. Though how frequently they update it ?

  5. Main Uddin says:

    Amit @ actually domain authority , page authority etc depend on contents which is the main factor of newest Google search Algorithm. So better option is that just create unique and real time contents.

  6. nice post, but is commenting useful, on nofollow blogs ?

    • Gurwinder Singh says:

      Get nofollow/dofollow out of your head. Nofollow links will pass link juice and are very valuable. Dofollow links pass PR (PAGE RANK).

      Regardless of what they pass or don’t pass, you should build both. You don’t think Google has a red flag for a site with 10,000 dofollow links and no nofollows. The site itself probably won’t be penalized, but those links will be given no value.

      A nice mixture of links is recommended.

  7. JanBierens says:

    An informative post. One thing I do not really understand is the ranking algorithm the site is using. Is there a relation to the Google Page rank? If not, their way of ranking is fairly hypothetical, because the way I see it, Google is still King (or Queen)…

  8. Opensiteexplorer is wonderful tool not only we can find SEO related datas, we can even monitor some important factors to help our sites health.

  9. Chris Lynn says:

    Thanks for letting me identify the importance of opensiteexplorer, I think the option of determining good quality sites to link back to is very good one.

    I will give this a try.

  10. Kamran ul hassan says:


    Great work you have done Gurwinder, opensiteexplorer is now most famous in seo, and many web master are using it to analysis there website and recovery from new Google algorithm. I total agree with Gurwinder he explain in deep. keep it up.


  11. Gaurang Joshi says:

    That’s an awesome tool, heard of it for the 1st time. Gonna check it out.
    Thanks for sharing it.