Pay $100 to Email Mark Zuckerberg: Is it Greediness or is it Something Else?

Facebook has been working on improving its messaging service from spams for many days and one of their strategy for reducing spam was to introduce small charge on sending email to people who are not our Friend or Friend of Friends. Recently Facebook has been testing this feature on Mark Zuckerberg’s Account where Facebook users can pay him $100 to send an email to Mark Zuckerberg that arrives directly into his email inbox rather than making use of the Facebook messaging system. This was discovered by Mashable and the news has managed to make its way into renowned newspapers and journals, including The Guardian and The Wall St. Journal.

Well, Facebook is surely not desperate for funds by advertising to users that they can pay to get Mark Zuckerberg to read their emails. In fact, Facebook wants to find out how much are users willing to pay, or so it looks like.

Mark Zuckerberg paid message

The article goes on to mention that Facebook is using this tactic to test how high users will be willing to pay to keep spam out of their inboxes. Facebook had announced in December 2012 that users can pay to send a message to other Facebook users and this message would reach the inbox of those users. This feature allows users to communicate with other Facebook members, who they are not friends with.

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Previously Facebook had strict settings that gave users control over the messages they could see. However, the social networking site has made changes to its inbox privacy settings, giving users more filtering options. The basic filtering allows users to view most messages from friends and other acquaintances, while the strict filtering option allows users to view messages just from friends.

By making changes to its inbox privacy settings, Facebook will be using its own filtering technology to determine whether the messages should reach your inbox. Once this is determined, the messages are sent. The previous system used to cause users to miss messages as they could end up in the Other inbox that majority of Facebook users seldom check.

Besides making changes to the inbox privacy settings, now Facebook has introduced a way for users to message people, who are categorized as non-friends. Availing this facility would require the users to pay a small fee. The fee has not been set as yet, and if rumors are to be believed, the prices for sending such messages could start as low as a dollar.

The Internet industry has been contemplating a long time to charge senders a small fee for each email they send. It is felt that by doing so, the amount of spam reaching people’s inbox will reduce. However, this is not the basic concept behind Facebook’s emailing system. Facebook sees it as a way to communicate with other users privately.

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While it makes sense to charge a low and nominal fee like a dollar for sending emails to non-friends, it goes without saying that Facebook would charge a much higher rate to send messages to VIP members, like Mark Zuckerberg.

It should also be pointed out that currently the offer to email Mark Zuckerberg is an experiment and one does not know how long it will last, considering the attention and the media hype. Once thing though is clear that Facebook would need dynamic pricing, and take a second look at the number of friends, friend request, profile views, subscriber count and how often are people trying to contact famous people through Facebook. Perhaps the social media networking site also should take a look an reliable external database to determine who the site should increase the price for.

This brings us back to the starting point – how much are people willing to pay to send an email to Mark Zuckerberg directly and what would people say to him once they have his attention?

Author Bio : Anto Dominic writes article on Tech tips and tricks on windows , Facebook  web security and SEO. He has also written another detailed article on Windows 8 Metro App Development at his blog. If you have any doubt regarding how to get started as a windows developer , you can contact him.

About Amit Shaw

Amit Shaw, Administrator of iTechCode.He is a 26 Year Ordinary Simple guy from West Bengal,India. He writes about Blogging, Technology, Gadgets, Programming etc. Connect with him on Facebook, Add him on Google+ and Follow him on Twitter.


  1. Irfan Siddiqui says:

    I don’t know from where it get spread but last night when I tried sending message to Mr. Zuckerberg’s account. It didn’t asked me to pay any amount.

    This must be a part of Facebook new updates that they wanted to make live soon but fortunately it’s not live yet, at least not for me yet.

    • Tushar Thakur says:


      I too sent the message to the mark. Message sent successfully. Can understand from where this news spread. 🙂

      • Anto Dominic says:

        guys , This news was confirmed by Mashable 4 days back…. And during that time facebook was testing that features… Probably they removed it now and are planing to add it when the official release comes….

    • Chitraparna says:

      Maybe you all could send because you already follow Zuckerberg. Only non-followers have to pay.

  2. Anton Amoto says:

    Yes, you can still send a message to Mark because it’s not going live yet but you can’t make sure if he can read your message. Facebook can also add a small charge to messages based on priority level. Are you willing to pay $500 so that Mark will read your message as the top priority?

  3. Enstine says:

    Well, for now, I don’t see why I should mail him – Maybe to say thanks for Facebook or what?
    I’m still thinking about the content of the mail to Mark

    • $100 Zuck Message Is An A/B Test Of Different Messaging Price. Seems Facebook Team is trying to develop as much monetization methods as they can. We can also notice the annoying “Boost Post ” option on our pages. Seriously no one will so much hard money just to contact the Mark Zuckerberg.

  4. Just now i tried to send message To him, but i did not got any such option. Where did this came from?

    • Anto Dominic says:

      This feature only applies when you try to send mail to a non friend or friend of friend…. Either they have removed that from testing now or maybe you already subscribe the person you are not getting that notification….

      • Well I don’t think there might be any possibilities for “Seeing this to only those who try to to send mail to a non friend or friend of friend or maybe I already subscribed the person”. If you have seen this and we are unable to see it that might mean that it was for Testing Purpose because i dont think they will get any kind of Advantage over Putting so many Limits for that option

  5. Anchit Shethia says:

    New strategy of earning. $100 definately not worth it.

  6. I think this is just another way to squeeze every dollar they can out of their users. Facebook has become greedy, and it seems that If people are willing to pay this much to email a guy that’s not even going to read your email,…heck, why don’t you send me $10, and I promise to read it! Not only that, I will reply!

    Stupid people…I wonder how many people have done this?

  7. I think it’s an interesting way to filter for spam. If someone wants to pay me $100 to read their spam message, I might give in to my curiousity and take a peek at it!

  8. According to Facebook this is a step to let them know whether Face Book users are comfortable in shedding some bucks on Facebook except Advertising . While on the other side this is another way for them to earn money . Even though they won’t agree with it . How much do you people think they earned from this ? Well , I have no idea . If any one of you know then please let me know .

  9. Narender Chopra says:

    I thing there is nothing like greedy or something. Its just a beta testing Navneet said.