Things come and things go. The nineties brought us grunge rock and raves. People ate them up with reckless abandon, and now they’re a thing of the past.
The same is true in the world of SEO. But what we have learned about marketing with search engine optimization through past fads can help us formulate an SEO strategy for 2013 that will provide long lasting results.
Consider, for instance, the bevy of techniques and tools designed to take advantage of blog networks, comment spam, forum postings, profile links, and spun content. With the Panda and Penguin updates of 2012 we know that those things are no longer viable.
Matt Cutts announced, in October of 2012, that the new algorithm updates would focus on eliminating the terrible content that gets published on guest blog directories. This held many SEO experts over throughout the majority of the year, but in 2013 that will be going away, too.
What to Expect in 2013 for SEO
No one really knows what’s going to happen in 2013. The trouble is that Google will never make it easy for us to know how they’re implementing new algorithms in the future. But we can take a look at the changes they’ve made in the past to minimize our risks with the techniques and tactics in the coming year.
Really, all of the algorithm updates have been designed to eliminate the garbage content that sleazy SEO tactics rely on. Google wants you to create content that delivers value. You need to understand that they rely on providing relevant, useful content to their searchers to maintain their dominance.
So, what should you do to make sure that your strategy is in line with this? It’s easy – go back to the basics.
You don’t have to create the next amazing resource to build links in the coming era of SEO. You just need to make sure that the content you do produce is useful to anyone who is looking for it. It’s rather easy to maximize your investment with these pieces, too, if you just repurpose the content.
For instance, if you have written a blog post that focuses on how to replace your own furnace you can spend $5 picking up a gig on Fiverr.com that turns your post into a great video for use on YouTube. You’ll not only be able to get two posts on your own blog from this one piece of content, but you’ll show up in more places, meaning you get more traffic.
Were You Expecting Big News?
Here’s the thing you need to understand. There is no “next big thing” in SEO that is going to give you miraculous results. If you do find a technique that seems “too good to be true,” that’s because it is. Even if it works temporarily, you’re going to end up suffering the consequences of building your business on shaky foundations.
Just consider what happened to everyone who relied on BuildMyRank.com and UAW and you’ll understand exactly why 2013 needs to be the Era of Useful Content. If you don’t, you’re doomed to repeat the same mistakes of 2012.