Things to do before Publishing Blog Post

Hundreds of thousands of blogs and you own one. Or more? Whatever is, you might be familiar with the fact that quality content is the key to success in blogging. But ‘Quality Content‘ factor comes into suspicion, when one comes across a blog with quality content in it, but poor search engine rankings. Many bloggers put a lot of efforts to write a well researched post. What they do is, pick the topic, research it on web, write it and publish at end. Well, this is the procedure that most bloggers follow and this is the most worst thing that any blogger does is his/her blogging carrier.

Things to do before Publishing Blog Post

As a blogger, do you think that Writing a blog post is only required to publish the same? Is not there any other task involved between the two tasks of writing and publishing blog post? Thumbs down, if you say ‘NO’? There are many things that one should do before publishing a post. Here is list of must t0-do things before you hit the publish button for your next blog post.

Check your post’s format

You might have written your blog’s post with proper research, good information and without any grammatical mistakes. As a blogger, I know how hard it is to make any post a package of all these three properties, but all your efforts are waste if your way of representing your blog’s post is not good. Come on, no one cares about your good written content if it is not easy to read. Post’s formatting matters a lot. To make your post’s formatting good, you should take a look at it with visitor’s view. Is your post’s title good? Is it catchy? NO? Change it, till you get something catchy. Do Your post’s contain some important content, the content that none of your reader must miss? Make it stand out the rest of content by putting it as sub-headings or making it bold or italic.

Check your post for targeted keywords

While writing your blog’s post, you might get enter into a new virtual world, a world, where there is only you and your post’s topic. In such situation, you might get forget to insert your keywords in your blog’s post or might insert them in wrong position. Proper keyword density and placement is must for good search engine rankings. Therefore it is must to check the post for your targeted keywords and their perfect placement.

Insert Images and Videos in your post

Don’t present a sea of words to your reader. Chances are very high that he/she might get bored by diving into this sea. Your blog’s post must be attractive enough to make your reader keep reading the post till end. Inserting images and videos can help you in this cause. An image is worth 1000 words. An attractive image is even more. Moreover, If you can get a good video to insert in your blog’s post, then simply insert it. No meaning of thinking about whether to do it or not. The insertion of images and videos in your blog’s post make it more explanatory and interesting, of course.

Don’t Miss : Best WordPress Plugins to Insert Videos in your Blog Posts

Meta Tags do matter

Meta tags like ‘Meta Keywords’, ‘Meta Robots’ and ‘Meta Description’ do matter in SEO. If you don’t insert in your post, then chances of good search engine ranking downfall. Nowadays, inserting meta tags is damn easy, as you can use plugins for this purpose. The ‘SEO By Yoast‘ plugin even gives you tips regarding the meta tags insertion.

Interlink your other posts

Interlinking older posts in your new one, does not help in good search engine rankings, but also helps in reducing your blog’s Bounce Rate. Interlinking helps in increasing your blog’s page views and Google Page Rank. There are many plugins that do interlinking for you, but it’s good to do it manually. Come on, it only eats a few minutes. Do it manually for best results.

Include external links with proper tags

Your post might require insertion of external link to be more informative. Just check that to which sites/blogs you should link to give proper information to your readers. Make sure to include only the relevant links, links to sites that are reputed in Google’s eyes. Don’t forget to use the proper tags like ‘title’ and ‘rel’ tags while including external links.

Proofread and preview your post

Done with all above points? Now proofread your post and make sure that everything is fine. Once you are done with proofreading, preview the post, the last step that you need to perform before making your post live. In the preview, make sure that all aspects that make any post perfect, are there in it. Read it from reader’s view. Once you are satisfied with your post, hit the Publish button and make it live.

If you have not performed all these things in your old posts, then no need to feel sorry about it. You would not get anything by doing so. But make sure that you strongly adopt these tips for your next posts. Will you?

About Amit Shaw

Amit Shaw, Administrator of iTechCode.He is a 26 Year Ordinary Simple guy from West Bengal,India. He writes about Blogging, Technology, Gadgets, Programming etc. Connect with him on Facebook, Add him on Google+ and Follow him on Twitter.


  1. Saqib Razzaq says:

    Proof reading was the hardest things for me to do before sometime because I would usually become very tired after writing any article. But I have finally overcome ths. Thanks for mentioning all these important factors.

  2. Hey Amit,

    Generally, I do all the things you mention here before publish a post. 🙂 Checking grammar mistakes is the hardest thing for me because of my poor English grammar. 😀

  3. Praveen Soni says:

    Hello Amit,
    Great post as usual. You are right that we have to choose catchy titles for the Post Because Catchy Title Drive traffic to the Blog.
    I also agree with that internal linking to the post should be done by Manually.
    Thanks for sharing 🙂

  4. Narender Chopra says:

    I think Amit bro. Meta Tags doesn’t matters anymore. I think no search engine is making use of Meta Tags to filter the SERP rankings.

  5. Zion Amal says:

    Well written Amit. But Matt Cutts from Google said the Meta Keyword tags doesn’t involve any kind of relation in the Search Algorithm. It was some time ago, but not now.

  6. Excellent and useful tips Amit! Every blogger should follow these things before publishing their posts. Specifically the proofread, content with relevant keywords and the inclusion of meta tags and images to the post are more essential stuffs to be followed by the bloggers forever!

    Thanks for writing n sharing!!!

  7. Thanks Amit for another great Post.
    Reminds me of all those little things that go into a Post!

    I have a question, about this “proper tags like ‘title’ and ‘rel’ tags while including external links.” what and how to do or is it done with a plugin?
    When I link to another site, I normally just highlight (say George’s Blog) where I want them to go and do a regular “insert link” in the Wp-admin editor.
    Missing the boat?

  8. Tayyab Nasir says:

    For more exposure we can also add a widget in the sidebar telling about the description of any upcoming post this can also boast up our subscribers 🙂 Peace.

  9. Hi Amit,

    Another excellent post on blogging tips. Certainly blogging doesn’t mean just to write content & publish. Before publishing we have to do basic works & you have added all points very elaborately.

    Thanks for share 🙂

  10. Prime Aque says:

    Another awesome post Amit… anyone can ideally build a post template to save more time. Just like writing articles or essays – using ready made templates can ease the work and improve speed and so does writing blog post. I am sharing with my planned guest post entry here the importance of template for writing an awesome post… and how blogger can ideally improve writing speed and quality!

    I love interlinking my post right now – I do not perform that before – lazy!!! But when I realized its function for SEO, I spend almost half an hour searching my archives for related and helpful posts which I can link to my incoming post as support (that is for readers to dig more and for spiders to enjoy crawling my blog).

    And the most challenging – proofreading. There are people who can powerfully proofread written articles, but I have a quick tip – relax first before proofreading an article. It’s like taking a cup of coffee and come back to read your post again. Or watch a youtube video then refresh your working mind then go back to read your post once more…

    See you soon 🙂

  11. Anil Agarwal says:

    Proof reading is a must.

    If you don’t check your articles before publishing, you’ll get bad user experience. Even Google hates to give the sites with grammar mistakes.