Once you are into Online Business you can not ignore Google because this is the only and the Best way to get maximum Return on Investment (ROI) to your online Business. The whole internet is changing and so is the case with SEO. Due to very less competition Search Engine Optimization was easy and with a unique and good quality content one was able to get good traffic from Google.
But as the pressure has increased a lot on Online Business and to beat your competition you have to follow different techniques and Strategies . Google has made things clear and simple for people but spammers and content curators have put a lot of Pressure on Google and therefor they are rolling out updates like Panda, Penguin, EMD and the latest being Zebra update. So to beat everything and be the Best on Google you should not ignore 5 important SEO factors mentioned Below :
The best way to get good backlinks to your Website is write an excellent content. If you believe in Quality over quantity then success will definitely be yours. It doesn’t matter even if you are not updating your Blog daily all you have to do is write excellent stuff. Your content must be written for people and not for Search Engines. People never hesitate to link back to you on their Blog if they get a valuable information from you. Not only people but even Google Search algorithms has also become so advanced that they can easily differentiate between the quality of the articles on the same topic.
You should also be regular in commenting on other similar blogs. This will not only help you to get a backlink but will also help you to get referral traffic to your Blog. It will also help you to get a Good Page rank.
Google will help you to bring a human being to your Blog for what he is searching. If you have made the User Interface (UI) in such a manner that the landed person gets so convinced with your Blog content that he spends some time on your blog reading articles, commenting and most importantly following you on Social media then you can consider your Blog to have a Good authority. Once you have built authority of your Blog than even Google will support you and your SERP will improve naturally.
Understand Your Readers
You must learn to track and analyze who is your audience and what type of content is getting liked by people. This will help you to know what your audience wants and you can even provide more of related material and hence you will get more engagement. The more engaging your Blog will be the better authority you will have and the better SERP you will get.
People ignore this most of the time but this one of the most important SEO factors which can help you improve your ranking . Hence try to make your site as Fast as possible. You should try to make your site as light as possible as it will make your site lighter. You must check your Page speed at Pingdom.com or Google Page Speed as both these tools will not only show you the loading time but will also help you to know which code of the site is taking the maximum time to load.
Follow Famous Blogs
This is something which very few people does and is also not related to there Blogs but will surely help you to understand and practice SEO. If you are following authority Blogs then you will understand many things from them. The information they will be providing will be something from there own experience or from the latest changes which are coming into the market. For example if you are looking forward to learn more about SEO tweaks you must follow seomoz because they have built such an authority over time that even Google recommends them.
Similarly if you want to know latest information on Search Engines then you must follow Search Engine Land as they have got writers who are keeping an eye on Search Engine changes, monitoring and experimenting different changes and it would be very easy for you to implement these changes on your Blog before others. Even small small changes can certainly help you rank better than your competition.
I am looking forward to know if you are following the above mentioned points to improve your Blog rankings in search engines. It would be great if you can share with us what all you strategies you are following to beat your competition and make convert your Blog into an authority Blog over Search Engines and readers.