Difference between SEO and Google AdWords

With the introduction of the internet and World Wide Web, the world has started becoming smaller and smaller. People have started considering the internet as a global, convenient and most available platform to carry out the business transactions, marketing, advertising etc. Such marketing happens with the help of Search Engines such as Google, Yahoo, and Bing and to name a few. This is popularly known as Search Engine Marketing, broadly called as SEM. As a functional part of the same, SEO (Search Engine Optimization) and AdWords are important tools when you run digital marketing campaigns.

Difference between SEO and Google AdWords

What is Search Engine Optimization (SEO)?

SEO is the process of editing & correcting the current content present on the website or web page in order to improve the ranking of your website in the search engine. The essential requirement of the same is that the website should be search engine friendly.  SEO helps to optimize the website as far as the articles and keywords are present on the web pages. Once, the web page is optimized it helps the search engine to recognize the website and place the same in the top position when the search results are out.

What is Google AdWords?

Google AdWords

Google AdWords is one of the prime and popular tools with respect to internet marketing is concerned. This is an advertising platform offered by Google. The AdWords help you to target the queries of the internet users and allows to display your web page offers for each of the time, the person looks for the similar content.  The higher the clicks on the website, the higher it is beneficial for the website. AdWords are also listed under Pay per click tool because the advertiser pays every time when the person clicks & views the ad.

The Difference between SEO and Google AdWords:-

  • SEO focuses on the high traffic keywords as mentioned on your web page or website. Where in AdWords focuses on numerous & diversified variation in terms of a particular keyword.
  • SEO requires higher duration to get the result than AdWords, but at the same time, it can help you to get highest possible rank in Google for the amount of keyword search terms.
  • Google AdWords allows you to respond in the quickest manner when it comes to market shifts. This is very useful and advantageous in the E-commerce industry specifically. It gives the immediate results compared to SEO.
  • SEO requires a lot more attention and one needs to work hard to attract high traffic and ranking. While AdWords can take immediate action in terms of the shift of the market demand because it focuses on creating advertising campaigns.
  • It is easier to calculate the rate of interest in the case of Google AdWords, while in the case of SEO it is difficult because there are multiple factors that play a role for the same. AdWords has to mainly focus on the revenue versus ad spent time.
  • With the help of AdWords, you can focus on multiple keywords at the same time and the same can be helpful to get you desired result as well. But, in the case of SEO, you have to focus on few keywords only in order to get the desired result.
  • With AdWords, your website can gain more exposure because the tool is run on the various websites that register for Google Ads. With SEO, it is not the case always. SEO registered websites gets relatively less exposure than AdWords.
  • AdWords can work almost instantly to attract the traffic from the beginning of the advertising campaign. However, in the case of SEO, there is a lot of hard work and time required to pull the traffic on the web page or website.
  • AdWords can give you the guarantee that your business shall be displayed in the keywords search results. But, in the case of SEO, there is no assurance that it will have the positive impact on the keyword search results.
  • AdWords is a method of generating the qualitative and repetitive leads along with sales. SEO optimizes the quality & quantity incoming links to a business website.

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SEO and AdWords are very different tools that have the same goal that is to attract the traffic for your website and increase the sales. They both provide the optimum solutions when it comes to the digital advertising. The marketer has to choose the tool according to the need, requirement of the business. In fact, the combination of both the tools helps you derive even more qualitative & quantitative results for your business.

About Amit Shaw

Amit Shaw, Administrator of iTechCode.He is a 26 Year Ordinary Simple guy from West Bengal,India. He writes about Blogging, Technology, Gadgets, Programming etc. Connect with him on Facebook, Add him on Google+ and Follow him on Twitter.