Top 5 Social media Platforms to Promote your Brand

When it comes to the internet, social media platforms play a vital role in connecting people. Almost everyone you know has a Facebook and an Instagram account. The point that we need to focus upon is the scope for connecting with potential customers on these social media platforms. Also, you don’t need to do it by yourself; you can outsource the work to an Instagram manager, or companies that provide your social media marketing services.

Now, there are so many social media platforms where different groups of people connect with each other. How will you decide which ones you need to use to promote your brand? This is why we have come up with a list of top 5 social media platforms that are best when it comes to social media marketing.

1.     Facebook

Facebook is undoubtedly the most popular social media platform today and having a Facebook page is mandatory if you own a business. As of August 2017, Facebook has over 2 billion monthly active users! Another important thing to be noted is that there are more than 40 million active pages of small businesses on Facebook. This re-affirms the need to have a page of your brand on Facebook.

You can post information related to new products, services, offers, and sales on your page which will be seen by your target audience. Also, these potential customers can like, comment, and share your posts to other potential customers.

2.     Instagram

Instagram is comparatively a younger social media network where the majority of the users are below the age of 35. Instagram has 800 million active monthly users which are a huge number. If your business or brand is related to the younger generations, Instagram Manager is something that you shouldn’t miss out.

You can post creative images and videos of your products and brand on Instagram. Also, you can follow the accounts of those who are your potential consumers and they can follow you back; creating a channel for the easy flow of information.

3.     Twitter

Twitter has around 328 monthly active users whom you can connect through posts that contain only 140 characters. Even though you can add visuals to your tweet, text-based tweets are more popular. If your brand has a Twitter handle, all the important information can be conveyed to the world through twitter in a short and crisp way.

If you have to make good use of Twitter, you need to know well about the usage of hashtags and how it can make your brand or event popular. Also, you can include external links to your other websites in a tweet.

4.     Google Plus

Google Plus is the social media platform of internet’s big daddy- Google. There are 111 million active users on the platform who are mostly techies, students, or other professionals. The best way to get your marketing going in here is to connect with a few active communities of professionals that are related to your brand.

Also, you need to have good knowledge about search engine optimization and the use of content marketing. Since, Google Plus is the child of Google itself, being active here will help you improve your ranking in the search results.

5.     Pinterest

Pinterest has over 150 million monthly users who search for creative ideas on the platform. Pinterest is different from the above social media platforms since it focuses on sharing ideas, inspirational images, creative photographs, recipes, and much more. All you need to do is to update your pinboards regularly with amazing visual content related to your business that will catch the attention of the users.

About Amit Shaw

Amit Shaw, Administrator of iTechCode.He is a 26 Year Ordinary Simple guy from West Bengal,India. He writes about Blogging, Technology, Gadgets, Programming etc. Connect with him on Facebook, Add him on Google+ and Follow him on Twitter.