Dos And Don’ts Guideline When Pitching to Media

You have a lean but powerful team, a market validated product, bright future full with potential — only if you get more attention through thousands of email pitches. Why getting attention seems so tough? “Media influencers averagely received 38,000+ emails from countless brands per day.” — Fractl research Instead of being flooded by other thirty […]

Five Tips for Hiring a Social Media Agency

Social media marketing has become a huge part, if not the biggest part, of many marketing plans for businesses in every industry, large of small. Larger businesses often choose to employ their own social media marketing team in house, instead of outsourcing it. However, not every business can afford or needs their own marketing team. […]

How Can Publishers and OTT Content Providers Defeat Ad Blockers?

For most of the internet’s history, ad placements were the chief source of revenue. Whether placed in news websites or in popular free apps, these ads have not only paid for the salaries of their creators. They have practically funded the creation of some of the web’s most valuable properties, such as blogs and the […]

Research Essay: Social Media Addiction

How much time do you spend on social media websites daily? There is hardly a young person in the world who does not possess a Facebook, Instagram, or Twitter account. We use social media primarily for communication and entertainment. We chat, upload photos and video files, read articles about various topics and play video games. […]

How to Design a Social Media Marketing Campaign

The first trouble people have when creating a new marketing strategy is determining what medium they should use and how exactly they should go about executing their campaign in a way that is efficient and cost effective. By far the most powerful form of marketing these days is the usage of social media to target […]