Mobile devices play a key role in consumers’ buying decisions, such as checking prices, availability, stores, and reviews. This is why over 70% of businesses consider using mobile marketing as an element in their channel mix because it’s a great platform to reach a global audience. To benefit from mobile marketing, companies need the right […]
The Evolution of Mobile Marketing and Why it’s so Important for Businesses in 2017
Mobile technology has come on a long way since 1973 when the first ever mobile telephone phone call was made. Today people are more reliant on their phones than ever before and use them for a whole range of different things. From surfing the web to checking Facebook profiles and even snap-chatting, the mobile phone […]
