How to Connect with Your Audience on Instagram

Instagram has over 1 billion users worldwide, which has made it an attractive platform for many to join. However, it can also be one that’s overwhelming when you’re trying to build a business or personal brand on there.

Finding your way around and understanding how to acquire followers can seem impossible, especially when you look at the steep competition. You should note that it’s more about paying attention to and acknowledging the followers you have first and foremost.

On that note, don’t be discouraged as there are practical things you can do every day to connect with and grow your audience.

Be a Storyteller

Most people enjoy hearing stories. Storytelling is a means of expressing yourself while engaging others who are listening to you. For this reason, consider learning how to use storytelling on your social media platforms.

Be Human

Always remember that people connect with other people and not with brands. Focus on letting your personality shine through your captions and the types of images that you post. Some things that make you human include when you share where you are, what you’re doing and also what you’re learning.

Share Your Brand’s Story

Another means of connecting with your audience is to share your brands’ story. This includes sharing your brand’s message as well as what you stand for. The importance of doing this is to build credibility and make your brand relevant.

Tell Real Stories

Telling real stories is a crucial aspect of storytelling. Use your captions as well as video to take your followers down memory lane and share your stories with them. This is, again, where they connect with the human side of your brand and are able to see themselves in your story.

Pay Attention to Branding

You want your brand image to shine through on your Instagram page so that you connect with the right people. One way to achieve this is by ensuring your logo is somewhere visible on your page. This could be by putting it on your display image or including it in your posts. If you don’t already have one, use a logo generator to make it, and be sure it adequately represents your brand. You should be paying attention to the typography as well as the colors of the logo in particular.

Make your Page Physically Appealing

How your Instagram page physically looks is also something to pay attention to. Are your images high quality? Do they reflect who you are and what you’re about? As the saying goes, the devil is in the detail, so pay attention to these things and get a second opinion if need be.

Be sure to choose images that will make your content worthy of engagement which means studying your audience and understanding what they like. When you do this, you should find engagement with your images increasing and your audience showing more of an interest.

Connecting with your audience on Instagram can be challenging, but it doesn’t have to be rocket science. Just understand who they are and what they need, and this should help you get your foot in the door.