5 Factors Which Influence E-Commerce Buyers

As an e-commerce entrepreneur, ever paused to ask yourself why customers come to your store instead of shopping at another online store? If you consider all the factors, what do you think has helped set you apart from the other e-commerce platforms?

Regardless of how you look at it, they all tend to have similar characteristics. Well, to get a good understanding of your private pension and your business, you will need to look at your target customers.
Look at why they are or are not choosing the products you are selling. The following are factors which influence e-commerce buyers:

1. Great Product Quality

Product quality and the amount of information available on a given product are some of the factors that tend to influence customer behaviour. The two factors have a great impact on the people visiting your website. It is the information that determines whether the visitors will become consumers or not.
Available products need to reflect diverse regional and geographic flavours. Additionally, they should fit the prevailing seasonal trends as well as speak loud cultural ethos.
Product images, specifications, descriptions, and catalogues are some of the things that will influence consumer behaviours.

2. Flexible Shipping

Shipping is the second most important factor in influencing customer buying behaviour. When shopping online, the customers will want to know how much it will cost them to have the goods delivered.
Apart from costs, they will also look into the length of time it will take for the goods to get delivered. No one wants to buy a product online and then have to wait for weeks to receive it at home or in the office.
Providing a flexible shipping experience that includes next day delivery can help increase your conversion rates.

3. Easy Return Policy

Shipping aside, consumers will want to know what kind of policies apply to goods returns. A well-defined and customer-friendly return policy will do wonders for your business.
The policy ought to have a good structure and should be written in a plain language that can easily be understood by all consumers. Ensure that you have in place a structured policy in case of mismatched sizes or faulty goods for all product genres.
Having in place a no-questions-asked policy tends to enhance customer trust in a brand or website.

4. Online Reviews

Positive and healthy product reviews from current customers will help you attract new clients. Appreciating positive reviewers together with existing customers with awards such as discounts and free gifts can help strengthen your relationship further.
Did you know that close to 40% of all online customers’ state that they cannot purchase a tech product without first checking out online reviews? For an entrepreneur, it means that you should strive to have a wealth of reviews for potential customers to read.

5. Easy Navigation

The best e-commerce sites are those that come with properly defined product categories. It makes it easy for the client to locate the products they want to buy.
Using keywords in a search bar can also improve navigation. Use of accurate keywords helps provide better search results. Easy to understand controls, proper product listing, and correctly designed visual sitemaps all aid to easy access, which in turns influences the customer purchase decisions.