If you are a successful social media marketer or a novice in the field looking to venture leverage on social media to benefit your business, you need to know which social media sites are the right fit for your business and you. Using the right social media platforms will allow you to maximize your brand reach, engage the target audience, and succeed at your social media goals.
Therefore, we have listed the most popular social media website for your ease to evaluate their features and chose the right ones for you.
Facebook is the biggest and most widely used social media site with 2.23 billion MAUs, which is almost a third of the world’s population. More than 65 million businesses use Facebook Pages with more than six million advertisers actively promoting their business on Facebook.
Facebook has a broad user base, and it’s wide demographic of users allow almost every business to find their target audience on this platform and get in front of them. So, your business goal is website traffic, brand awareness, lead generation, or online conversions; Facebook is sure to make a significant difference to reach your business goals when appropriately used.
YouTube
YouTube is the largest video-sharing platform with 1.9 billion MAUs, where users watch a billion hour of videos each day. To benefit from its vast audience, you need to create a YouTube channel for your brand. From there, you can upload videos for your subscribers to view, like, comment, and share and also advertise on YouTube to increase your reach on the platform.
YouTube is also the second largest search engine after Google. Therefore, you should go for YouTube SEO to maximize the benefits.
Instagram is a photo and video sharing social media site and app. With 1 billion MAUs, the site lets you share a huge variety of content, including photos, stories, videos, and live videos. The platform has recently launched IGTV features for longer-form videos.
You can make your brand profile on Instagram, and it will provide rich analytics of your profile, posts, and the capacity to schedule Instagram posts using third-party tools. The platform enables you to grow your followers organically, thus growing the reach of your profile and posts organically as well. This system makes Instagram an excellent option for businesses with or without an advertising budget.
Tumblr
Tumblr is a microblogging and social networking website that allows sharing of text, photos, audios, links, videos, and more. Tumblr has a large following, and people share a variety of stuff on Tumblr from pet photos to art to fashion.
While Tumblr may look like any other website, many blogs that you visit online use Tumblr to expand their social reach, it is easy to use and set up.
Facebook Messenger
If your business framework is focused on lead generation as more immediate online conversions, then Facebook messenger might be the right one for you. It has 1.3 MAUs and allows businesses to advertise, sends newsletters, creates chatbots, and more providing companies countless new ways to engage and connect with their customers.
You can also set up an automated or crafted message for your business page in case if someone organically sends your message and be in touch with potential customers.
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