How To Increase Blog Traffic Through Social Media

Blogs are a great way to share opinions, tips, and tricks, expert advice, and news on the subject of your choice. If you are running a blog as part of your business then it becomes absolutely necessary to drive traffic to your blog. The longer the reader stays on your blog, the more content they will read and eventually engage with. Social media, as big as it is, is underutilized when it comes to driving traffic to your blog website. Most bloggers and businesses leverage one or two social platforms, without fully understanding the platform itself, and many times posting the same content throughout all channels without customizing it to the platform.

In this blog post, we’ll discuss the effective content strategy as well as how to get maximum use through these social media platforms to drive and increase traffic to your blog:

1. Instagram

Instagram has 1bn active users as of 2019, with over 60% of its users logging in daily and it is estimated that the Ad revenue could reach over US$ 10bn as shared by this Brandwatch Instagram statistics report.

With that being said, Instagram comes on top as the second most active and influential social media site. Promoting your blog post on Instagram growth service gives you the power to reach out to this massive audience by building a direct connection with them through your Instagram profile. A few ways of doing this are:

• Sharing a new blog post on your story and feed once they are published
• Use hashtags related to your blog post in your feed post to increase visibility and reach a larger audience. Instagram allows you to use a maximum of 30 hashtags per post. 
• If you have over 10k followers, then leverage your swipe up option on stories by linking to your blog post or else
• Share your blog link in your bio and ask your followers to navigate through your bio
• Do a couple of polls around ideas related to your blog to get a feel of your followers before writing a new blog post and sharing one to get them in the mood and excited for your new content
• Instagram frowns upon DM groups, bot likes, bot followers so stay away from these
• However, there’s no harm sharing the direct link of your blog post with new followers after starting a casual conversation to get to know them better
• Write longer posts, on a daily or few times on a weekly basis to build a dedicated Instagram following along with posting aesthetic photos to match a theme for your feed
• Stay consistent with these steps to get a loyal Instagram audience that can be directed to your blog posts.

2. Facebook

Facebook still remains as the first and most used social media website. However, the user demographics for Facebook has changed over the past three years as the number of teenagers using it has dropped considerably and users over the age of sixty-five have almost doubled. 

Facebook and Instagram both allow users to promote posts. Using this feature with the correct target audience for your promoted post allows it to reach a larger audience who are likely to engage with it, follow your Instagram profile or Facebook page and eventually visit your blog website.

Facebook posts do best when they have an engaging photo posted with a description and a link instead of just using the image from link preview. Try to get the most important description for your post in the first 480 characters as they are visible after which the user will have to click See More.

Share your blog post on Facebook with 2-3 relevant hashtags and reshare it after a couple of days. From your Facebook and Instagram page insights, identify the best time and day to publish your posts to get the maximum engagement in the first hour of posting.

The advantage that Facebook post has over Instagram is that it allows users to directly click the link to your blog post from the post itself while on Instagram you cannot post links in your post and can only use the Swipe Up feature if you have more than 10,000 followers.

Today, over 200 million users on Facebook are part of meaningful groups according to Hootsuite Facebook statistics and this is a goldmine for bloggers. Identify groups where your post would reach your target audience and bring value to group members and begin posting your new blog posts within these groups to directly drive traffic to your blog.

3. Youtube

As of 2019, Youtube has become the second most trafficked website and second-largest search engine in the world according to Hubspot YouTube statistics post. If you are a blogger who would like to step out of the writing world and create more content, experiment and grow then YouTube is the platform for you. 

Even if you do not go full YouTuber mode, as a blogger you can always consider cross-promotion by appearing on other YouTuber’s video or asking them to link your blog in their description if you have a similar niche and do the same for them by linking their videos and channel in your blog post to have a win-win situation!

Of course, if you have your own YouTube channel then, linking your blog post, answering questions you receive in the comments as a YouTube video, giving shoutouts to comment winners, giveaways and even creating content around your blog on your YouTube channel are great techniques to drive traffic to your blog.

4. LinkedIn

 If your blog topics cater more to the business and corporate world then you would find your target audience from LinkedIn rather than Facebook, Instagram or Youtube. Of course, these boundaries are fading, still, it’s wise to cover all possible options on social media and have a foolproof social media strategy in place.

LinkedIn groups work in a similar fashion to Facebook groups and are a great platform to share your blog posts. LinkedIn also allows you to share your blog post on your feed and establish yourself as a blogger from a business perspective.

A lot of brands would prefer working with bloggers who have their professional details and portfolio on LinkedIn and sharing your blog posts and work on LinkedIn is a great way to have all you work at one place and create your own work portfolio for clients.

5. Twitter

Tweet your latest post to your Twitter followers with a relevant image and a link. Tagging other handles and using hashtags is always recommended while tweeting to increase your post visibility with keywords in your hashtags giving your tweet a lifespan to exceed that of a regular tweet which is around 18 minutes. It is also helpful to share your blog post a couple of times a week and famous blog posts once every 2-3 months to keep them alive with traffic.

Bonus: Pinterest and Quora

• Pinterest has proved as a great platform for bloggers to directly drive traffic to their blog with images, infographics, and eye-catching visuals. Be sure to create graphics that can be pinned and saved in order to allow users to just flow to your blog post through aesthetic and useful pin-worthy content
• Quora marketing is another goldmine to drive traffic to your blog post by answering questions in your topic of expertise from your blog posts and linking the reader to the blog post within your answer.   

I hope that you found this article insightful and are able to make better use of social media to drive traffic to your blog post. Consider leaving a comment below with your thoughts and sharing it with other bloggers and working professionals who can implement these pointers into their blog marketing strategy. To read more blog posts on marketing, business and automation, visit Wyzebulb: Tips for your Business Growth.

If you enjoyed this guest blog post, and are looking for automation and marketing solutions for your business, check out our latest integration Facebook LeadAds to Twilo Send SMS To Your Sales Team”

About the Author:

Nishma Khetia is a freelance content writer and social media manager for Wyzebulb – Automate your business, marketing and sales.  She is a passionate Travel Blogger who enjoys storytelling under her pen name Time Travelling Shutterbug with her descriptive blogs, vlogs, and photography.