10 Factors that Affects your Google Ranking

There are over 200 factors that affect your ranking on Google Search results (SERPs). There are basically 2 types of Google Ranking Factors. First one is known as On-page SEO Factors and the second one is known as Off-page SEO Factors. We all know Google changes its Search Engine algorithm 200-500 times in a year.  So question arises here which Strategies you should apply to get better Google (SERPs) Ranking. The answer is very simple apply only Positive (white Hat) SEO strategies.

10 Positive On-Page Google Ranking Factors

  1. Permalink: Page URL or Permalink is one of the most important Factors which may help you to get better Ranking on Google SERPs. You should not use unrelated words on Slug (permalink). Keep it as much as short as possible. Your Site will get higher SERPs ranking if you will not use STOP words (about, after, all, and, an, are, being, but, can etc…) in your Post URL (permalink).
  2. Keyword: Keywords plays a vital role on SERPs, and these are unavoidable part of SEO. You will never get higher ranking on Search Result Pages if you’re not targeting to keywords related to your niche. Remember target but don’t overdo it. Use keyword density around 2.5%-5% on average.  Don’t repeat a single keyword in your Permalink, Title, Heading Tags and Description for more than 3 times. Avoiding this may be cause penalization by search engines for keyword stuffing.
  3. Internal Links: Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). This also helps search engines to index your internal pages. Therefore for better results your link should contain Keywords. You can use hyphenated names, but not long ones – two or three hyphens only.  Use efficient tree link structure to link internal pages better try two clicks to any page. Also remove all internal dead links.
  4. Outgoing Links: As we know Page ranks flows with outgoing links that’s why link only trusted sites if you are not using ‘no follow’ tag for outgoing link. Outgoing Links should be related to the topic of linked pages. Linking to a bad neighborhood arguably will be result in your site demotion.
  5. Freshness of Pages:  This can be treated as most prime factor for getting higher rankings on SERPs, cause Search engines loves fresh contents. Newer the better but its not possible for every niche, but you should keep your site always updated with fresh topics. Frequency of updates would be depend upon you niche, for example for a News or Tech blog frequency would be higher while for a tutorial blog would be lower.
  6. Article Length: Like Google all search engines likes Long Articles (Texts).  But remember a good quality article not any article. A rich article is having lots of texts and relevant images or videos. So you should try to write long Article with related contents. And idle length for a quality article could be up to 600 words. Remember few things while writing articles, don’t make excessive use of words, cover relevant and fresh topics, mention referenced sites links, and use related images.
  7. Frequency of Content Change:  Keeping updated your Content is always a good habit. But changing a single post too frequently is a bad SEO tactic. Avoiding this may frustrate SERP manipulators and you will be lost your ranking. So update your site contents but not too frequently.
  8. Don’t make use of Frames: Generally Frames doesn’t harm your site ranking but some search engines could feels Spidering problem cause of frames. So you should handle them with care.
  9. Heading Tags: Heading Tags H1, H2, H3, H4, H5 and H6 should be use in a proper way. H1 Tag is the most important followed by H2, H3 and others. You should not use H1 tags for more than 1 time in a single page however you can make unlimited use of other tags.
  10. Over Optimization Penalty:  Over Optimization Penalty can be applied on your site by search engines could be of many reasons such as too high Keyword Repetition, Overuse of H1 Tags etc. So play with SEO but remember the limits.

If you follow above tips no doubt these would be helping you to acquire higher ranking on Google SERPs followed by others.

About Amit Shaw

Amit Shaw, Administrator of iTechCode.He is a 26 Year Ordinary Simple guy from West Bengal,India. He writes about Blogging, Technology, Gadgets, Programming etc. Connect with him on Facebook, Add him on Google+ and Follow him on Twitter.


  1. Rizwan Sultan says:

    Hey Deepak Singh,

    Thanks for sharing On-page Optimization tips I’m expert in Off Page techniques but they both are directly proportional thanks for providing know how about On-Page tips.

  2. rohit kothari says:

    nice post its really important to take care of this kind of thing really effect, not only it will effect ranking also it will effect search result too

  3. Hey what about if the title contains h1 tag cause to use it on a post look bulky………………………..using news theme in Genesis and the tag of title is same as h1 tag………!!
    Reply ASAP..

    • Deepak Singh says:

      Shahid, mostly blogger thinks heading tags are just for bolding texts…. yes that is, but heading tags also has SEO importance… a single webpage should have only 1 h1 tags…

  4. Hey if my post contains a title of h1 tag then is there is any need to do this again in post……..

  5. Great Deepak, your post remind me about the proverb. “Precaution is better than cure!”
    If we will take care of all above thing then we don’t have to suffer later. Thanks for sharing.

  6. Faisal Reza says:

    Hi Deepak,

    I like #1 idea. I always ignore about slug, i never know about this before. All the idea is great. Thanks for sharing. I enjoy it. I like to share your post in Facebook.

  7. Suneet Kumar Singh says:

    Very nice Post Deepak. Thanks for sharing such an articles explaining all the details for making the website rank higher in Google. Can you also brief us about Black hat and White SEO ? Which is good and Why ? Anyways Thanks for this post !!

  8. Deepak Singh says:

    Thank You so much guys for giving your valuable comments… @suneet, sure my next article here at iTechCode will be on white hat and black hat SEO tactics.

  9. Deepak Singh says:

    @Shahid … No shahid a single page should have only single H1 tags…. In 99% of wordpress themes post title & anchor tags comes between H1 tags… therefore you dont need to use this tags again… however other heading tags could be used many times….

  10. Saikrishna says:

    Nice one .thanks for sharing 🙂

  11. H1 tags are most important 🙂 But Content also matters much

  12. Hey Deepak,
    Thanks for sharing the SEO tips. This will definitely help all the bloggers who are in the blogging sector.
    Keep It Up.
    ~Debasis 🙂

  13. Deepak Singh says:

    Definitely content is paramount, but if Content is the King then SEO is a Queen, and no empire can exists without both of them…

  14. SEO is very important to increase visitors. Most bloggers don’t use properly H1..H6 Tags properly. But I also agree with you it is also a vital element. Another thing you added update your site regularly with unique content. These tips will be helpful for all bloggers

  15. Very informative article. I really like your concept of internal link building. Gonna implement it…)

  16. Kuldeep Khatri says:

    Thanks for sharing these factors. I think better ON and OFF Page optimization is necessary if one wants to improve his or her blogs Search Engine Ranking.
    Great share. 🙂

  17. Suneet Kumar Singh says:

    Sounds great Deepak. I will eagerly wait for that articles !!

  18. I just hate the article length factor. Many times, you don’t need to write a lot to deliver something significant to your readers. Thanks for putting this good list. One needs to keep them in mind especially when starting out.

  19. Internet marketing says:

    we all know that we should have nofollow tag on outgoing links but still I have seen some good bloggers linking to high PR sites without nofollow tags .. have any idea about why they are doing so ?

    • Deepak Singh says:

      As we know if we use DoFollow Tag for outgoing links it will pass the credit (page rank) to them… that is the biggest con of using DoFollow Tag or not using NoFollow Tag. But it has some pros such as,

      Encourages Comments, You can use it as a marketing point. in-short it is used mostly for growing the community. So if the outgoing links are trusted, then no need to use NoFollow with them… But remember it may increase the amount of SPAM Comments also.

  20. Abhi Balani says:

    Hey Deepak,

    This one is the BEST post in the category of SEO in this blog. Permalinks tips was really new to me.

    Informative read.

  21. Trung Nguyen says:

    Great point on SEO, Deepak – I think new blogger will learn so much about SEO thank to your experience.

  22. Shalu Sharma says:

    These are the best tips I have read so far on SEO. I didn’t realise that articles should be around 600 words. Also I have learnt that internal links matter. I hope to implement this internal linking from now on. Thanks for these great tips.

  23. Sarvesh Darak says:

    Well i believe the first thing which we should consider is “checking the internal links” which may cause google penality.

    Thanks for the awesome tips.

  24. Vineet Saxena says:

    Hi Deepak,
    Playing with SEO can give you top rankings in Google if you follow the right tactics and play safe. On the other hand, Google may penalize your blog for over-optimizing and trying to over-do with keywords.
    Earlier I didn’t use to edit my permalink but I stopped using stop words long ago. Nice and informative article.

  25. Anil Agarwal says:

    Also the images you use on your blog posts. If they don’t contain the primary keywords, its really hard to get good rankings on Google.

    Make sure to do on page SEO if you want to get more visitors from Google. Great post btw!