Improve the Bounce Rate of your Blog or Website with Right Colour Selection

  • 90% of the visitors bounce back from a blog because of the opening visual impact it gives!
  • Right colour selection improves the adsense earnings of your blog!
  • Image of a Brand is visualised through its logo colour!

Amazed with one or more of the above facts? It is indeed obvious. When I first designed my own blog, I wondered if anything more than a nice looking theme matters for the success of blogging business. But, when I made an extensive research, the first point that each successful blogger was emphasising on was right colour and design selection of the blog.

Bounce Rate

Don’t MissTips to Choose the Right Look for your Website

Is it a Game of Psychology or Something Deeper than this?

Few days back, when I painted my room with bright colours, I could see the positive impact it had on my energy level and enthusiasm. Sounds Weird??? You need to reanalyse then. In a similar way, when a visitor visits your blog or website, the time for which he stays on any webpage will owe to the design and colour scheme to a large extent.

Stick to the Chosen Design and Colour Scheme

What would happen, if coca cola changes its logo design from black to white? First thing that comes into my mind, when I visualise Google Chrome is the red-green-yellow colour combination of its Icon. As a seller, it is very important to stick to the same design, colour system and logo etc that has got you success and a name among the users. However, it is important in the initial days of your business to experiment with a few colour schemes to pinpoint the best.

Before heading onto next point, a couple of questions for the readers:

  1. What do you associate your service or product with? Is it marketing, media, health, technology or… ?
  2. What is your target audience and what are their preferences?

The answer to the above question can give you a clear idea about the design and colour scheme you need to instil in your blog or website.

Purpose of Your Blog should Reflect Clearly from your Colour Selection

If there is a charity website of an N.G.O, they would like to present their thoughts and innovations in white coloured theme. White stands for peace and cooperation. Talking from a different perspective, there is no point in choosing a bright coloured web-page, if the article posted on it cannot be read properly. To cap it, it is important that the designs and colours you choose should go well with the objective of your website. Give your target audience what they want, where they want and the way they want it.

Brainstorm and Innovate New Designs

Try to innovate new ideas to customise the colour scheme and succeed at brining potential visitors to your blog or website. For instance, I found the colour of ads to be same as that of category bar in a blog, which increased the number of clicks on the ads. After all, the online world belongs to those, who think, innovate and work smartly. All the best!

Image Source : Check Here.

About Irfan Siddiqui

This article is written by Irfan Siddiqui, owner of RealTimeTricks, where he helps others with blogging tips, computing tips and tricks, tech news, gadget tips and other internet updates. Except blogging and writing guest posting Irfan also design professional logos. Follow him on twitter via @RealTimeTricks to keep in touch with him or catch him on Facebook.


  1. Bharat Chowdary says:

    Completely agree with your points. Always use cool colors in your blog design and try to turn your blog into a brand. Those days when portals and websites used flashy colors to attract visitors are completely gone.

    • Irfan Siddiqui says:

      People either do over work on their blog or they do nothing and this make blog’s go dull. I wish my research help iTechCode readers improve their personal blogs. Thank you for dropping your comment here, Bharat.

  2. Hi Irfan, I never thought about color as being something that would make someone spend more time on my blog. This is a very interesting concept for me.

    But the analogy you drew to painting your room does make total sense.
    Thank you for sharing that tip.

    • Irfan Siddiqui says:

      Hey David, It’s great that you learned something from my guest article. Giving a good look to any blog makes it look beautiful hence glues reader towards it.

  3. Rightly mentioned the colour scheme used in a website has a great impact on visitors the colours like facebook blue, green and light background like white and grey have a soothing effect on eyes and hence better to use

    • Irfan Siddiqui says:

      Thank you Arsh for letting us know something about your research. Your comment will really improve my knowledge in this field and will surely going to take it out in my next guest article.

  4. Ashwani Ahlawat says:

    Very nice post. The most I liked is the light theme designing and AdSense proper placement and colour schemes matching.

    • Irfan Siddiqui says:

      Aha! That is the thing every blogger spend his day and night to work and to earn from it.

  5. Having the right combination of color is definitely one of the important criteria when designing a blog.Like funky colors go well with entertainment blogs while Technology blogs tends to blend well with light colors and gaming blogs go well in dark colored theme.

  6. Jason Mathes says:

    I completely agree – you need to have a color scheme that doesn’t hurt the users eyes when they visit your site. If it is easy on the eyes they will tend to stick around a little bit longer.

    Of course that is only half the battle. You need to have content that the user was looking for that either solves a problem they were originally searching for or are offering information that will help them.

    • Irfan Siddiqui says:

      Exactly! The way your rooms wall color gives comfort to your eyes similarly websites color gives to readers eyes. All same!

  7. Zeeshan says:

    Irfan initially i was very found of colors but than i realize that one major color scheme looks more professional and attracts more visitors.

    • Irfan Siddiqui says:

      Yep! Coloring website doesn’t mean do it in unprofessional way – coloring using unprofessional looking color, but it means doing in a professional way so that people can really enjoy their stay on your website.

  8. Naser @ Tech Blog says:

    Nice explanation Irfan, Colours like Sky Blue and Cyan creates a good feeling in readers mind 🙂

    • Irfan Siddiqui says:

      haha seems like you are very much fond towards Amit’s blog 😛 well you are on right track he’s doing great with his blog – itech.

  9. I always thought about colors when it came to designing my website. I knew I didn’t want any loud colors screaming at potential customers any rate, I understand that blue is the ideal color for a website.
    Great research!

  10. Elena Anne says:

    Wow, this is really interesting. I never knew such details such as the right color selection for your site would have an effect on its the overall performance. Thank you for sharing this Irfan! I’ve learned a new thing today! 🙂

    • Irfan Siddiqui says:

      Its been great to know that someone is learning something great reading my research. I’ll continue my research to serve you guys a better reading content. Stick to my guest post – Irfan Siddiqui of RealTimeTricks

  11. Irfan Siddiqui says:

    Thank you, Amrik for your nice words!
    Bounce rate really do a great work on SEO and gives a lot of benefit to in order to gain a good place at google.

  12. Lee Ka Hoong says:

    Design of a blog is the first thing your visitors will see when they first step into your blog, I wrote a post in my blog previously about “Why I’m not reading your blog” and I also discussed about blog design. In my opinion, even though the blog design / logo is not outstanding, at least you should have a clean and neat blog structure, as long as people don’t feel “Oh Shit!”.

    • Irfan Siddiqui says:

      Went to your blog to read the content you referred here but unfortunately didn’t got it easily. Well logo also do the same, if one using old or unprofessional looking logo then it brings a negative impact on your readers mind.

      If you look at the logo of this blog you will see how unprofessional it is looking, I even have offered my professional logo designing to Amit – Owner of this blog, but… lets see when he focus on that part.Currently he’s busy doing great for this blog.

  13. I don’t like dark color themes that much. I find them very difficult to read, and the ones that use a dark background with bright neon type of text are very bad on my eyes. Another thing is text size. I know we can zoom in and out, but I don’t want to zoom my browser just for one website. Then again, I don’t like huge text either.

  14. Chadrack says:

    I agree with you totally on this. Personally, I’ll never wait to read anything on a blog on a black background and font color yellow! Choosing the color that helps your readers to concentrate on the text is a good way of ensuring success.

    Thanks for sharing.