How to Convince Subscribers not to Unsubscribe from your Mailing List

In most stories, I know. It is not a hard thing to catch tons of subscribers in case you’ve an established blog, a blog which convince readers to be subscribed, a blog which is a brand and people trust on it so subscribe to it. Here my post consists a list of things that you can do to ensure your mailing list subscribers won’t be bored or nor they’ll want to unsubscribe ever later from your list. I’m sure! But, neither I guarantee nor I promise for anything (never).

So, let’s get ready for some hot tips that can turn your list to a Super list ;-).

email marketing tips

What Subscribers LOVE?

The first thing, I do and recommend every List builder is that make sure you’re sending what your subscribers expect from you, love and it is something worth reading. Then, thing comes to mind is how you can know? What subscribers want? At first go and examine your blog audience what they’re type of? Are they bloggers? Or techies? Or very ordinary people who love reading interesting stuff. Run a poll on your fan page or profile and ask your friends what they love reading? In most cases it doesn’t work. Because of Damn EdgeRank (facebook algorithm) now! still if you’ve good score and interaction with other facebookers, then it will. Or run poll on your own blog. Or try to know what your commentators are. If right content is sent to right people, on appropriate time you’re done with first main step towards success via email marketing.

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Always LINKS

Running Campaigns only when you publish a new blog post is a good practice to notify your others about post. But sending emails only such times can make your blog readers know Why YOU Sent! Sorry, but they’ll start thinking that your email arrives for the sack of your own benefits. Don’t do this! But, also send emails whenever you’ve something to say, you want others to know, you want others to benefit from. Send emails when you’ve any thing interesting. Send effective tips, tricks and other things to subscribers. Not only, when you’ve published just another post. Observe results after trying this simple tip. Though, it’s a human nature that everyone thinks about their own profits only but I suggest you not to see what you get, but what you offer! Always links offend, occasionally works.

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Nothing Interesting

Once again. I’m against, what you send from your own blog only. If you find anything interesting (even if doesn’t belong to your blog). Share this with your subscribers. You’ve to put your valuable knowledge in your newsletters, and have to deliver it on a regular basis but always be sure it’s something worth reading and subscribers will be interesting in that. Success will be there if you’re concerned about your subscribers, not about yourself.

Maintain a Schedule

What’s the time usually you run a campaign? Is it only when you publish something? Ah. Then, soon you’ll be counted as a loser in Email Marketing field because you’ve no schedule or plan to manage your newsletter. A schedule is immensely required not only for your email newsletter but also it is the key that decides whether you will get it done right or it will be a failure. Same like there was a schedule in your schools days, according to which things are done on a particular time like recess, bell time (when school starts) etc. Think, what if there would be no schedule in a school? Wouldn’t all things be a confusion? Same rule of scheduling things applies to everything that comes to our lives.

That’s all those things that I think are out there can be done to ensure your subscribers won’t think of using unsubscribe link ever. Do execute what you have read here, if things are not done even after knowing that they are needed then reading them won’t be advantageous.

About Mairaj Pirzada

Mairaj Pirzada is a 15 years old young and passionate blogger from Pakistan, who can't live without thinking tons everyday. Therefore, to share what he thinks? He blogs at Guide Please. He's presently working as an author and editor of Guide Please. Enjoying his life reading awesome blogs on the web, and blogging frequently at his blog. Get in touch with him on Facebook.

Comments

  1. Guppu Boss says:

    Nice points mairaj. sending your subscribers interesting info is most important whether the post belong to your sites or no. You can send them active giveaway links to keep their interest and some promotional discount offers

    • Yes! Guppu, that’s what I mean.
      We bloggers, or internet marketers must care of what we’re sending, whether it’d gain attention or no.
      And sending freebies, is what that can work the best as who don’t want freebies or promotional codes? That must be someone, who don’t know what the freebie is about.

  2. Nice Post Mairaj
    Over posting is also can be a big reason, if you send emails daily then subscriber can get irritate with your emails, news letter should be send once in a week like all large websites do.

    • For those whose choice or schedule is to publish daily, I’d recommend weekly newsletter which should include all the posts published through the week. That’s a good idea, though they must let their readers know about their weekly newsletter service. Try to do things, that you yourself want from other blogs in your niche.
      Thanks!

  3. Ah Great post Mairaj. I agree with point 2 and 3, and mostly maintenance of Schedule is must, your subscribers wait for your posts, and i think when you don’t post regularly with a schedule your subscribers won’t take interest in your posts.

  4. Nice post Mairaj,
    Convincing our readers is a very difficult task to do and retaining them forever is much more even.Providing them what they really want is the only way to do so.

    • True.
      Expanding your subscribers rate isn’t that hard! But, retaining your subscribers is a longer-lasting job indeed. Test out various methods, techniques and new things to see what your readers love is only the key to retain for long. That’s it.
      Thanks for your comment anyway. 😉

  5. Koundeenya says:

    Hello Mairaj,
    that’s really an awesome post idea. Most of the people write about getting subscribers but I’ve noticed no one except you writing the ways for not letting them unsubscribe. Great one!

  6. Dhruv Bhagat says:

    Hi Mairaj,
    I loved the points you shared here on iTechCode.
    Also, I am irritated of daily emails. One should always maintain a schedule as you said.
    Great tips. Keep it up! 🙂

  7. Interesting post Mairaj, but I must say that you have to improve your English. There are a lot grammar mistakes in this post (A lot of!). I don’t know how Amit accepted this post without proof reading.

    • I don’t know where you found grammatical mistake in his article. I read it, and enjoyed it! See, if you are into writing something you should better go with that only instead giving too much time into fixing such simple grammar errors. But yeah if they makes reader stop from reading the article – Not easy to read, then I guess one should get worried over such things else let it be man. 😉

      Mairaj – Nice article mate! Loved it! I’d love to read your next guest post in my blog. 🙂

      • I have already informed Amit about the mistakes and he thanked me for it.

        I have found mistakes in this post, so I thought it would be good idea to let Mairaj know about his mistake because If we always say “Wow, great post” to everyone’s post and If we always agree with everyone’s post than they’ll never try to bring improvement in their work and in their writing.

        If you’re into writing something in your own blog than you can go with that instead of looking for simple grammar mistakes, but If you are going to guest post somewhere than you must look for simple grammar mistakes.

        I’m not saying that the post isn’t easy to read, It is! but there’s mistakes in it and If you’re into blogging than you must try to bring some improvement in your writing. Correct me If I’m wrong Irfan?

        • Rahul kuntala says:

          Yes, I agree with your points Ehsan..

          @Mairaj, try to focus more on proof reading the content (at least on guest posts).. hope you don’t mind with the suggestions, because you’re my friend 🙂

          Coming to the article, it’s really informative and I’d suggest you to add few more interesting tips like:
          Using few tools to increase the subscribers (or to sustain them)
          About sending the frequency of newsletters etc

          Great share bud 🙂

          • Hi,

            I had been ignoring grammatical rules and thinking that they’re just a way, we can go in longer confusion. Just right after getting some complaints that my blog posts are filled with lots of grammatical errors, I’ve stopped publishing blog posts without learning grammar rules properly. Understood! What my my main mistakes were and I’m really embarrassed to made them up. But, mistakes are lessons. No? So, I’m learning from them since I made them.
            Thanks guys, who let me know that grammar is little important when writing blog post content. I’m sure, that I’ll try my best to learn more about grammar and how it is used like a Pro. I’d be very grateful to those, thanks a bunch.
            Moreover, what could I spit up? Nothing, except thanking. So, I did.
            BTW, Rahul, I’ve some different tips when it comes towards increment in subscribers. I’d like to mention few here;
            #1 Best way is offering an eBook or freebie for free!
            #2 Newsletter-Sign up WP plugin (adds check box saying “Join Mailing List or custom text” below comment box
            #3 The better you do, the better you get rule applies here, the more you do for readers, readers will be there for you surely

            I’ll learn about my mistakes that I usually make. And will try to improve my writings more and more than before

          • One more thing Mairaj,

            Try to use short paragraphs.

        • Eshan, at least you can send E mail to admin of this blog, instead of commenting here. This is my kindest suggestion mate.

          But in my point of view, Mairaj’s article is error free one compare to a lot of blogs and I hail Mairaj for great knowledge in this 14 years old.

  8. Nice write up, and the best point is to share good stuff even if it is not yours and also keeping a schedule is important. But, how to increase blogs subscribers is still a query to be solved.

    • If, one does right things consistently, that’s all.
      You’ll hopefully get tons of subscribers without asking them to subscribe or using any other techniques for more subscribers. BTW, I’ve mentioned few tips for more subscribers right above your comment.
      Thanks!

  9. Praveen Soni says:

    Hello Mairaj,
    This is a great post and i really loved it.. you’r right that if we provide our subscriber’s what they want then they really love your emails and will wait for your next newsletter. and i m also agree with that we must maintain a schedule.

  10. Solid advice! It really can be frustrating to put all the work into building a list and then see it slowly melt away! List retention is just as important as list acquisition!

  11. Great points Mairaj. Sometimes I feel really amazed you are just 15 years old and have such amazing info about blogging tips. You are simply a rising star bro. 🙂

    • Thanks a ton mate.
      I’m glad, that you liked my guest post. However, there are some grammatical errors about that I’m trying to learn more reading posts at Big blogs also here at iTechCode, I’ll learn some awesome things that are essential for me, when writing.

  12. Nice tips Mairaj. We can easily avoid losing our subscribers by not spamming our newsletter. That’s all.

  13. Nice tips Mairaj. We can easily avoid losing our subscribers by not spamming our newsletter. That’s all we need to do so that our subscribers can enjoy our newslettet and you can also make the most out of it.

  14. If we need to keep committed with readers, we can provide free E books,free stuffs and conducting contests are best way to encourage readership between subscribers.

    Thanks to the wonderful post.

    • Thanks Naveen for your comment here at my gues post.
      One thing needs when you want to retain subscribers is that must Interest your subscribers more and more within your newsletters. 🙂

  15. sai krishna says:

    Glad to see you here with very nice topic related to email marketing, but sadly I’m not in email marketing field yet! But I wonder how you wrote these tips without having any newsletter software (Aweber,mailchip etc., I saw feedburner email subscription only in your blog) .

    However, nice topic and well explained tips. Thanks for share.

    • Hey Sai buddy,

      NO! You probably, didn’t notice my mailing list (when it was enabled on my blog’s previous theme). And right now, I’ve stopped using it effectively because of some issues. I use MailChimp as it’s free, cannot afford Aweber. But, worried about my next project! I mean, my eBook :(. BTW, I’m a little expert in email marketing, and will be more active in giving tips right at iTechCode for sure. Thanks, I’m glad that you liked my guest post.

      I’d recommend you strongly to start building mailing list right now, else you’ll regret as probably you’re unaware what it can! 😉

  16. I have been struggling with my list.Will try all the points you outlines.I almost have given up on list building.

  17. Getting people to subscribe for your mailing list is just the beginning of the game. Keep them there and make them interesting are more difficult 🙂 Thank you for these nice and ACTIONABLE tips

  18. You got to find the proper balance between content emails and promo emails and usually telling a current events story from your life or something popular in the news then weaving in and relating that to a product that pays you 🙂

  19. Unsubscribes are not the enemy. In fact, they are your friends. I’d sooner have more sales and a few unsubscribes than no sales but some false impression that I’m keeping everyone ‘happy’.

  20. Creating more subscribers is a difficult job but, making those subscriber stay subscribed is even more difficult, thanks for sharing this tips this will help a lot

  21. I think it’s okay to get unsubscriptions at regular intervals. It not only eliminates the unwanted people from your mailing list but also saves you some money from your email autoresponder.

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