Social Networking Websites and its Active Role in Blogging

Social networking websites

Previously the social networking websites were used by the people to find friends on the internet. But now, most of the online businesses have begun to link up with the variety of social networking sites to keep in touch with the clients/suppliers and to reach the achievement. lets proceed the discussion with social networking websites and its active role in blogging.

Role of social networks in blogging

It is a known fact that the success of a blog depends upon the community developed around it. How to develop a community around a blog? Yes, obviously through social networking websites!
Social networks play a vital role in bringing huge fans and followers to a blog/website. This is the major reason that the bloggers are trying to build a quality relationship with the members of the social websites by promoting the blog as these are also the widest platform to share and communicate the information with a variety of people.

Social media and Social networking

Social network is a destination and the social media is something that is happening on the social network. I.e. it is possible to have a social network without social media activities but a social media needs a social network to exist in. Hope you are now clear with social networking and social media with my simple words.

Benefits of social networking websites in blogging

A blogger can make a successful blog with the help of social networking websites as these are the highest hitting websites on the internet. You may ask β€œhow blogging is related to social networking sites?” or β€œWhy social networking websites are used by bloggers?” I hope both are good questions and here are the answers.
1. Social networking sites are simple and powerful platform for the bloggers to promote their blog/blogs.
2. No special skills are required to use these websites and the online presence of the blogger can be improved.
3. It is possible to get the huge attention of visitors while sharing the blog posts.
4. The reputation of the blog owners can be developed by getting the response of the audience for the shared posts.
5. Opens up the channel of direct communication between the blog owners and targeted customers.
6. Easy to get the get minded people which would encourage to get more links through their conversations and resharing the posts.
These are the general benefits of choosing social networking websites for the bloggers. But there are SEO benefits too!

SEO benefits of blogs through social networking websites

1. A good community can be build and they would follow the blog posts shared even the search engines fails to do it. This reduces the bounce rate of a blog which is good for SEO.
2. Unlike PPC, CPM and banner advertising which are expensive medium, using social networking sites are inexpensive and can bring free targeted traffic.
3. The more socially shared and liked blog/blogposts, the more likely to come on the top in the search engines.
4. The above three points would increase the visibility of the blog which in turn creates the popularity among the people and finally resulting in more traffic to blogs.
5. Even tough the social networking sites are dealing with the search engines indirectly, it is likely to get good SERP (search engine result page) .
6. Links from these websites would improve the overall authority or brand name of the blog and helps to appear top in searches.

Which social networks are best for blogging?

Some social networks on the internet are more common across the global audience. So it is good for the bloggers to create a page for their blog/blogs in the popular social networking websites to share the posts. Here is the list of social networks
1. Facebook
2. LinkedIn
3. Twitter
4. Google+
5. Stumble upon
6. Pinterest
7. Digg
8. Buffer

Tools for automatic updates about blog posts

Many social media tools are available free for the bloggers to distribute the blog posts and to share the new post. The following tools can enhance the social networking management by helping the bloggers to monitor and manage their social activities and to reach a broader audience.
1. Tweetdeck
2. Hootsuite
4. Twitterfeed
5. Socialbro
Too many automated links look like spam and so it is advisable to use in a limited way.


A blogger should not forget to link their social profiles to their blog/blogs as it would increase the number of followers of the fan page and readers of the blog. The simple way to increase the reach of a blog and to grasp the new people is cross posting the blog posts on social networking websites and this might lengthen the lifetime of the blog posts shared.
Many bloggers are using the social networking websites to increase the traffic to their blog, to maintain the reputation and to develop relationships for brand awareness. Participating in social networking websites is very good for the bloggers who caught by the Google penguin algorithm as it helps to get the high quality authority link building strategy to their blog.
Am requesting the readers to share their blogging experience in social networking websites!

About Nirmala Santhakumar

Nirmala is a simple and active blogger from Chennai, India. She is the organizer of MyMagicFundas and she loves to write the articles. Connect with her on Facebook!


  1. devinder (thetecnica) says:

    If you are struggling with SEO because the niche you have chosen to blog on is highly competitive then a good social media network of like minded people can help you win this situation.

    So, Social Networking is a must for every blogger. Nice post, helpful for newbies. πŸ™‚

    • Nirmala says:

      Thanks for sharing your opinion! Yeah, it is true!

    • rakesh kumar says:

      Dear Devendra, Do you think highly competitive website will not optimize thier social media network? It is the quality contents that you share with these social media network to gain some momentum, All the time you have to do something different. Otherwise nobody is going to recognize in this very highly competitive world of blogging. Am i right ?

  2. Nirmala says:

    Am really glad to see my Guest post live in itechcode. Many thanks to Amit Shaw for accepting and publishing!

    Hope this post would help the newbie bloggers to perform active participation in social networking websites to do better blogging.

  3. Ravi Verma says:

    Though Social Media is great Place to share your blog post and one can get a larger referal traffic from social networking sites..

    But there are cons also. people sticks more to the social Media. For example Facebook. A person spends about most of the time on Facebook specially the bloggers.

    Another point is.. some people use these sites in bulks and posts a huge links on [ m talking about Facebook]..
    and unnecessary links are shown to a person who is not interested at all.

    BTW this post told me some automated tools like Tweetdeck and social bro… πŸ™‚

  4. Nirmala says:

    Nice to read your thoughts Ravi!

    I have consolidated the general and SEO benefits of social networking sites, right?

    Bloggers should keep these benefits in mind and should not stick to social sites to perform an enhanced blogging. Just I am telling to limit the other activities (unnecessary) in FB.

  5. Enstine says:

    Hey Nirmala,
    Good to see you here…
    I really enjoyed reading this post given the way you structure it. It’s also interesting how you proposed social networks and social media tools. It’s a complete piece and thanks for the investigations and sharing πŸ˜‰

    • Thanks for your kind words about my post Enstine sir! Also glad that you have enjoyed the post!

      Just wanna present a simple guide to use social networking websites in blogging to attain its benefits.

  6. Nick Lewis says:

    Thanks for this very useful article, Nirmala.

    In my professional opinion, blogging should be the bedrock of any Social Media campaign. If you can’t produce interesting or useful copy yourself, you should not be using Social Media in the first place.

    • Nirmala says:

      I am happy with your appreciation comment Nick!

      Also glad with your opinion and agree with you that “a blogger should create exceptional and useful posts for the targeted people” and these should be used as a base for the Social media campaign.

      Thanks for your comment, keep coming and share your beneficial thoughts for the itechcode readers!

  7. Srikanth says:

    Hi Maam (Nirmala) ,
    Well Said maam, Social Networking Site will not only brings a Quality Traffic but also Makes the Visitors to Visit our blog Regularly For Updates!! above mentioned sites are Very Good at bringing traffic to our blog and helps us to maintain a good relation with Other Blogger Friends !! Thanks For Sharing Maam πŸ™‚ πŸ™‚

    • Thanks for sharing your thoughts Sri! Yes, to get quality traffic and to grow a community for a blog, staying actively in social networking websites is an essential thing for a blogger. Keep reading!

  8. Inspiring Citizen Rafi says:

    Hello Nirmala,

    Its so nice to see you at Amith’s blog..

    There are a couple of things that I would like to add to this discussion which could give value to your readers.

    1. The time of the day when you post the content in your social media page is so important.

    2. In fb if you want to get more mileage then the ideal number of characters is 225 and you should write something along with your share to create curiosity in people.

    3. Don’t try to be active in social media because it may not fetch the desired results. Focus on 2 to the max.

    And I invite the next commenters to give their valuable thoughts so that this article can get more value..


    • Hi Rafi,
      I should say “Many thanks” for adding value for my post. Nice to read your opinions πŸ™‚

      But am not getting your 1st and 3rd point. Really don’t know what made you to write these points!

      Can you explain a little about these two points for me and itechcode readers?

      Eagerly waiting for your valuable reply.

      • Inspiring Citizen Rafi says:

        Hi Nirmala,

        Thank you for your lightning quick response.

        Yes, I shall make the first point a little more clearer and with the 3rd point I missed a word which was so vital πŸ™‚ :)..

        1. Time of the day means – At what time you post your content, morning, afternnoon, evening or at night..I think 9-9.30 pm is best for any country and you need to post the content based on the country that you are targeting. Hope that makes sense.

        3. Don’t focus on “ALL” the social media.

        Hope it makes sense now.

  9. Paul D. Mitchell says:

    No one likes to be talked at without being given an opportunity to respond. If you have a blog, let your users communicate and respond to your posts via comments. Ask thought-provoking questions on your other social networking sites that people will genuinely want to respond to.

    • Nirmala says:

      What you are saying is right. Now days, every blog contains the comment section for the readers to share their valuable thoughts or to leave questions related to the post.
      Thanks for commenting here!

  10. Great to see your quick and clear reply Rafi, thanks!

    Yes, now am clear with your points and thanks for your good explanation.

    Hope It would help the itechcode readers to perform well on Social networking websites.

    From now, am gonna follow your way of adding value to the post! means that, I’ll leave comment with some valuable point/points related to the post πŸ™‚

    Happy that I have learned a new and valuable thing from you. Cheerio πŸ˜€

  11. Palash bhavsar says:

    Hello sister

    In niche good benefit social networking site for blogger. Through social sites connect to people and share our idea and also blog post. On social facebook blogger can meet and talk to one to another.
    I’m very impress to share this post.

    Hope this post make successful for blogger and people.

    keep it up πŸ™‚

    • Nirmala says:

      Thanks for reading the post! Yes, Social networking sites creates the direct communication link between the blog owners and the targeted audience. Keep visiting!

  12. Very nice post. Now Social media became very important part of Promotion strategy and the the whole idea works on building the relationships with fellow bloggers and readers. πŸ™‚ Thanks for writing a good post.

  13. Oh! great and glad to see your comment Atish! I must say this “Am here bcoz of your inspiration πŸ˜› and got you as a blogging friend in a Social networking website πŸ™‚ ”

    Many thanks for sharing your point of view here and your comment is encouraging me to write more!

  14. Kharim Tomlinson says:

    Amazing post… I really like the way of explanation of this post. This post is so inspiring for me. Wanna know what’s your future post schedule??? so that I can read your future posts. Thanks for sharing. πŸ˜€