As long as you can grab the attention of your potential visitors, there is a chance to make money. And that’s the idea behind SEO practices.
Search engine optimization is the practice of getting that attention and increasing your website’s traffic. How does this help?
Let’s see what you can do to improve your blog and make more money with it.
1. Keyword Placement
Whether you are selling an item or writing a blog about a specific idea, having the right keyword is where SEO starts.
Brand and product names, model numbers, and product types are great keywords for eCommerce sites.
For blog posts, try to be as natural as possible. Place your keywords in the title, URL, subheadings and within the content. Also, remember to add them in the ALT tag of your articles.
The return on investment is your income minus your expenses. If something has a high ROI, it means you’ll make more money for what you put into it.
If you spend money on an SEO service of some kind, try to find out if the service provided has a good ROI. This might take some research in search engines to find someone who has used the service.
The same principle can be applied if you are having expenses for your blog. What you make should be always more of what you invest into it.
3. Properly Crawled Blog
By having a sitemap, search engines can crawl all the content of your website. This helps potential visitors find what they are looking for (be sure to add a search box in your sidebar or footer).
Use “Google XML Sitemaps” plugin to easily create a sitemap for your site.
Also, you don’t want pages hiding in your website without some kind of link to them. Whenever you create new content, remember to always add links to pages of your site archive. This procedure helps to increase the page views of your blog and to decrease the bounce rate.
4. Content to Please Readers
If you are hoping for 1,000 visits per day while having only 4 pages of content on your site, you need to rethink your strategy.
Your number of visitors can be directly proportionate to the amount of content you have on your blog.
Of course, this is not the single factor that will influence your blog traffic, but creating useful and original content with added value on a constant basis definitely helps.
5. Popularity Contest
The links pointing to your website are counted as a kind of vote from search engines. The more of these links you have, the higher are likely to be your blog rankings.
Of course, you want to aim to get links from relevant sites, within your niche, which contain quality content.
Overall, a higher rank means a greater chance of exposure to those who search for your relevant content. And with more organic traffic, you have more possibilities to make money.
6. Relevant Affiliates
It is always best to have affiliate programs and links that are relevant to the content of your website.
Also, place banners of products or services that can give value to your audience. This way, the visitors already interested in the content of your website will be more likely to click on those banners to make a sale.
7. Socially Acceptable
What kind of blogging practice would be complete without including social promotion?
By creating interest in your website through the use of social media, you can expand your possibilities of income.
Facebook, Twitter, LinkedIn and Google Plus are great for social marketing. But also Pinterest and Instagram, if you like the visual impact.
8. Keep Your Site Clean
A problem that many websites have is the bad coding, which leads to search engine crawl errors and related lost income.
You should regularly check your site coding, whether it is manually created or with a CMS, to ensure your website is optimized for search engines.
Use tools like this markup validation service to check for errors within your blog.
A well-written blog can make the difference in terms of generating revenue.
A proper grammar and spelling will give visitors a sense that you know what you’re talking about (even if you don’t).
You can use free services like Grammarly, whenever you create new content, for checking any grammar or spelling mistakes.
Optimizing your website for search engines is a must for any website owner. You can’t expect people to visit your site if they don’t know it even exists.
With SEO practices, you can make sure that they discover your site, giving you more chances of income.
But remember, there are many things you can do to improve your blog.
Anything else to add?
Please share it in the comments below, thanks!