Using Facebook to Drive Sales

For both online and brick and mortar businesses, Facebook has become an essential tool you need to use to register a high turnover for your product or services. Both the young and the old use the Facebook platform, making it one of the best avenues to reach your target audience. Below are the most common methods you can use to drive sales on Facebook.

Facebook ads

The world of social media advertising is a big thing today. It is more convenient to reach many people via Facebook ads. Thankfully, Facebook ad agencies make it even easier for you to monetize users effectively. Facebook advertising has even surpassed Google ads, having over two billion active accounts. With such a huge number, the chances of connecting with a real audience become increasingly high. To have greater success with Facebook ads, you need to focus on a specific audience and create customized ads.

Create posts which foster engagement

The main goal of posting to your page needs to be to catch the attention of your audience and get them talking. Post interesting content such as photos, questions, fun facts, and links to interesting resources. Using Facebook contests is also an excellent way to increase engagement. Posting salesy content all the time is the surest way to chase your audience away. Once people are actively engaging on your page, you can slowly begin to introduce products by linking to relevant posts or your website. Do not forget to respond to all the comments if possible.

Pictures are worth a thousand words

You can never go wrong with photos. Posting a picture of your product or service is always a good idea. Images trigger people’s desires and most times, get them to take action. A quality picture which appeals to your audience will get them to make a purchase or two.

Get potential customers to like your page

Facebook likes are not enough if they are not going to make an impact on your page. Ensure those who like your page are potential customers who will actively engage on your page based on relevant demographics. To get relevant likes, you can use the Promoted Page Likes feature found on the left side of your cover photo. The feature is not free, with charges accruing daily, so you need to keep that in mind too. Another way to increase page likes is to send emails to potential prospects and also have a  Facebook social plugin on your website or blog.

For small companies, use the Boost Post feature to boost your posts

The Boost Post feature will help you generate measured results for your post at a small fee. You Will find it below each of your posts. Once you click on it, you can choose who you want to target. Your post appears in the news feed of your targeted audience and helps drive sales.

All the effort is worthless if people cannot find an easy way to contact you. A phone number is the most effective contact detail you can avail. Also, make sure people can reach you through Facebook messages or even an email address.