Should You Outsource SEO Even If You Have a Digital Marketing Agency?

Digital marketing has become a must for all businesses, regardless of their size and field of activity. Promoting one’s business in the digital landscape is a must for its success and for creating brand awareness but this task is much more complex than most people imagine. Search engine optimization is at the core of digital marketing and you should not start an online campaign without including a tailored SEO approach. At present, there are digital marketing agencies that provide a limited range of services and SEO is not among them.

Why You Should Not Hesitate to Outsource

As the manager of a digital marketing agency, it is your responsibility to expand your customer base and to maintain the loyalty of the existing customers. This can be done only by catering to their needs and ensuring they are happy with the services they receive from you. There are several tasks that cannot be done in house because you lack the specialists and the skills for providing certain services such as SEO. Under such circumstances, the smartest thing you can do is to outsource SEO so that you no longer waste your time and energy with this complicated process. Whether they admit it or not all businesses need professional SEO.

If you have a digital marketing agency and you provide a variety of services to your customers but not SEO, it is time you did something about this. Do you know that you can expand your customer base by providing more services to them? By outsourcing SEO, you will receive professional services from specialists in this field. Furthermore, you can brand these services and resell them to your customers and they will be happy to see that they can resort to your agency for SEO services as well. According to searchenginejournal.com: “Outsourcing digital marketing needs will save a company money, allowing quicker profitability and sustained growth — the typical goals of any business, from those selling paper cups to those selling $35,000 motorcycles. There are upsides to in-house digital marketing, but from 20 years on both sides – working on marketing teams for businesses and as an agency owner – the benefits of outsourcing far outweigh those of insourcing”.

Those of you who still have second thoughts as to whether or not you should outsource SEO should consider the following advantages:

• When outsourcing you save money because you will only pay for the services you need and you will no longer have to pay for in-house staff
• More expertise- the agency you decide to work with puts at your disposal a team of specialists that have the expertise and tools to deliver the best services. Most companies that hire in-house staff for SEO cannot afford to hire the best and they settle for individuals who are new to this
• Fewer headaches and fewer tasks you have to manage
• The possibility to offer your clients SEO services

When You Need a SEO Company

Do you struggle with SEO and you are not happy with the results that you obtain? If this is the case, it is probably best to outsource this task and hire a SEO agency you can rely on. The specialists you hire have in-depth knowledge in this field, they understand complicated ranking factors and they are aware of all the algorithm changes and how they impact your website. Google makes numerous improvements to its code and it makes sense to hire SEO specialists that will help you stay on top of the updates.

Furthermore, to have a successful website you need to create quality links, for this is one of the most important ranking factors. Each link you get consolidates your presence in the online environment and the more quality links you gain the better. Broken links or poor-quality links will influence your ranking in a negative manner and this is the last thing you want. Google is the most dominant search engine and it is needless to say that you should focus your attention on optimizing your website for Google. According to Semrush, Google says, “we are organizing the content of the web.”,  „That is a lovely way of putting it. Google organizes the content of the web to be able to deliver to its users the best answer to their question or solution to their problem. You can look at this as Google being a reference system for all the information on the web. It keeps references to every page (and the information it contains), and then when someone asks for specific information, Google can point them to the content that best supplies the answer or solution”. 

A professional SEO agency stays on top of Google’s updates, its algorithms and its employees are familiar with Google’s quality guidelines. This means that all the work they will do for you is in conformity with those guidelines and this will impact your website in a positive manner. The most important ranking factors for Google are technical such as load speed of the website and each page, mobile-friendliness, code quality, content, links and social signals. This means that if you want to obtain results you have to pay attention to all of these aspects.

As you can see, working with a professional agency is the best thing you can do for your business. Specialists in this field will provide the necessary solutions for your website and they will take a huge burden off your shoulders, enabling you to focus on tasks that you excel at and on growing your business. If you cannot complete deadlines and SEO takes too much time and effort for your in-house team it is clear that you are better off outsourcing SEO.