5 Things Most Seo Companies Won’t Tell You

A good cooperation is based on trust, no matter the businesses in question. That means that you want to be able to trust your search engine optimization (SEO) specialists so that you know they are doing a good job about your ranking. It’s only natural that you wouldn’t want to work with people you don’t trust.

When you find the perfect Denver SEO Company for your Denver based business, you will most likely be over the moon. You will feel like you could trust them with your very own soul and for a good reason. These experts will always be honest with you and tell you everything you need to know when your business and the specific SEO strategy for your business are in question.

Here’s the thing, though. No matter how honest they are, there are some things that most SEO companies probably won’t tell you. Don’t get me wrong, they have good reasons for staying silent about certain things and you definitely shouldn’t take this as an insult or anything similar. People need their secrets.

Still, I cannot think of a person who wouldn’t be curious to take a little peak behind the scenes, or better yet, into the minds of the search engine optimization specialists and find out what they are trying to hide. This curiosity only makes us human. I bet everyone feels the same about anyone they are working with.

If you are one of those people, I have some pretty good news for you. We have figured out some of the things that your SEO company might be hiding from you. So, if you want to learn more about what these experts are doing and thinking behind the scenes, read on.

They Are Not Magicians Who Know It All

When you start working with these experts, you might get the impression that they can do almost anything that crosses your mind and that they know everything there is to know about digital marketing. That’s not the case, though. SEO companies are not magicians who can simply wave their wands and have things done.

In fact, no matter the confidence they might be oozing, it’s pretty common for these people to not know what on Earth they are doing. It happens more often that you might think, but it doesn’t mean that they are not good at their jobs. Their skills lie in being able to solve any issues on the go.

They Make Mistakes

Since they cannot know it all, they are bound to make mistakes. Once again, this doesn’t make them any less good at what they do. It just makes them human. While they are not bound to admit it to their clients, search engine optimization specialists do make mistakes from time to time.

Here are some of those mistakes: https://www.searchenginejournal.com/worst-seo-mistakes/245363/

If you happen to find out that the SEO company from Denver you hired has made a mistake, go easy on them. Of course, don’t let anyone make a fool out of you and take your money for doing nothing, but if it’s an honest mistake that won’t happen again, don’t make a big fuss out of it. It happens to the best of us.

They Use Google For Help More Than You Can Imagine

This secret is closely connected to the two above. Since I have shattered your illusions about these professionals being magicians who know it all and since I have made it clear that they too tend to make mistakes, one question arises. What do they do when they don’t know what to do?

There’s a simple answer to this question and it’s so simple that you’ll probably be shocked of not having thought of it before. They simply Google it. That’s it. Believe it or not, these experts use Google to solve their problems more often than you could imagine. After all, they don’t have it everything in their pockets.

You Can Use Google Too

Of all the big secrets of SEO specialists, this one might be the one that they never want you to find out, because that would mean they would lose clients. Here it is. You can pretty much use Google to become an expert in this marketing strategy. Yes, that’s right, you can learn it all by yourself. How do you think they learned it?

Now, before you do anything rushed and stupid, I have to make this clear. While it’s true that you can Google your way to this and become an expert, it’s also true that it takes years for this to happen. In fact, it takes years to get on an intermediate level, but if you want to be an expert, you’ll need to keep learning for the rest of your life. Does it sound tempting now?

They Sometimes Test Their New Strategies On Your Business

Since SEO experts keep learning throughout their lives, that means that they will sometimes need to test their new strategies and conclusions. You have probably heard that Google tends to give them headaches with the frequent algorithm changes. What can they do to, say, fight a new change and come out as the winner?

Well, naturally, they need to develop a few strategies and test which one actually works. Make no mistake of thinking that they won’t test those strategies on your particular business, because they definitely will. Surprised much?

This shouldn’t frighten you, though, because this type of testing won’t harm your business. What’s more, it might actually help you succeed. Every expert needs a plan for any type of SEO (find out more about types) and checking their strategies this way can help them develop the perfect plan for you.

These are only some of the secrets that your search engine optimization company won’t tell you. I wouldn’t, however, be mad or insulted by the secrecy. It’s their right not to talk about the things that don’t fall directly under the scope of the work they do for you. Let the experts breathe and don’t pressure them into revealing their secrets. That’s how you’ll get the best results.