The Secret of Blogging Successfully

You may say you are blogging just because it is your hobby, or you may just want to be popular, want to sell your own products online, or earn advertising income through adsense, affiliate programs and advertising for others. In all cases, the final real target of your blogging is people who can visit and read posts in your blog.

Secret of Blogging Successfully

Therefore the secret of  blogging successfully is to meet the needs of those people who visit your blog  which in turn will bring what you intend whether it be customers for your products, advertising service, or just to make yourself popular.

You should differentiate between:

Readers who just read posts in your blog for their final use AND Readers who visit your blog to evaluate your capability (  these can be people from organizations you target that they advertise on your blog, potential partners, or just people who may want to buy your expertise)

Let me break this down clearly :

1. Readers who just read posts in your blog for their final use : Their primary intention is to use the information on your blog for their specific intention – for example a reader may be interested to know how a certain new plug in works- by reading your blog, he expects to obtain elaborated explanation that will help him to use the specific plug in. For this reader to be satisfied he must get this expected explanation. Other additions, like limitations of the plug in, outline of similar other plug ins, how to install the plug in and how to download will assure the reader is satisfied.

2. The organizations you target that they advertise on your blog :  Some of criteria that may be used by organizations to decide to advertise on your blog are:

Image : reputable organizations would not want to associate itself with a failure blog, incompetent blog because this will affect their image to the public.

Quality : The organizations may learn from your posts and your general layout of your blog the quality you provide to your main customers – the first group I explained above. It may be clear to them that if you provide poor quality to your readers, you may as well provide poor service to them, plus the fact that poor quality you deliver to your readers may give an indication to the potential advertisers that their ads will not reach their target audience.

Your Target readers : The advertisers would want to know if your target readers are also the target audience for their advertisements. Having a blog where you don’t have specific target readers, or your target readers are not clearly identified as you keep on mixing posts of different target audience, will not do good for you with advertisers.

3. Potential associate/ partner :  You may need to associate with one or someone to undertake a certain project. Your ability to explain professionally the topics you cover in your posts and the way you attend to the needs of your customers (readers) may indicate the level of professionalism you have. You should also consider other criteria used to judge your professionalism such as the way you credit other people for the work you use, don’t just use another website’s picture, or article as yours – we call this stealing. You know that no one would like to associate with a thief.

4.  Those who may buy your expertise:  These kinds of people or organizations would evaluate your ability and general professionalism before they can decide to make a deal with you. A case in study is the recent purchase of instagram by facebook, though instagram was not a blog, I want to use this as an example of how organizations would look at one’s site to evaluate any potential involvement they can have with the site.

As you know you have to make sure you get highest number of visitors possible but your efforts to attract visitors should not be at the expense of ignoring the needs of your primary stakeholders.  You must be able to balance your competition strategies and your Customer care strategies. In short customer focus should be number one in everything you do; you should know your customers, know what they want and how they want it.

While you may be winning page rank, and get popularity ask yourself are you really achieving your primary goals and do you see yourself survive and grow in the long run. Your blog/site may have the highest rank in the world and good looking theme and gadgets, but if you cannot meet the needs of your primary stakeholders, you can’t say you have succeeded because the fundamental purpose of the blog/site is to reach and serve the needs of the visitors.

John Gabriel Myungire is freelance management strategist. He is the founder of Johnie blog, a blog about inspiring articles and opportunities for those who are in search for personal freedom.

About Amit Shaw

Amit Shaw, Administrator of iTechCode.He is a 26 Year Ordinary Simple guy from West Bengal,India. He writes about Blogging, Technology, Gadgets, Programming etc. Connect with him on Facebook, Add him on Google+ and Follow him on Twitter.


  1. Dinesh says:

    Hello Amit bro. Your post looking awesome. Day by day, you are leading to become a successful blogger. As well readers positive feedback is the key success in blogging.

  2. sandeep kumar dan says:

    Hey John .. i would like to thanx for this awesome article 🙂 successfully blogging is very tough.The Secret of Blogging Successfully will help me lot . John , i am not clear with your point IMAGE on The organizations you target that they advertise on your blog , if u elaborate little bit more this will better to understanding for me,
    sandeep kumar dan

    • Sandeep, the organizations you target should be your audience in thought when you prepare your post and when you design the look of your blog. Because it is mentioned in the article such organizations need to know if your blog is reputable, it has content that can touch people and bring more people to visit your blog because their adverts will be placed on your blog not for just one day, may be a month or months.
      I hope you understand this, today you may have a ‘killer’ article but that is not enough, are you able to provide more and more articles of that kind? Can they smell professionalism in your blog?

  3. Adeline says:

    Rightly said John.. I think sometimes we get carried away with PR and algorithm updates, we forget who we serve. Good reminder to stick to our main objective to serve our audience.

  4. Naser @ Tech Blog says:

    Nice explanation John. Interacting with other popular bloggers and learning from them can also help to improve our blogging experience.

  5. Thank you all for your contributions. There is alot to learn from all of you guys.

  6. Shalu Sharma says:

    Blogging comes in different shapes and sizes. I don’t know what I blog. Its a combination of things, to be popular, to earn, because I am bored. Just all of the above. Only time will tell if I am doing successfully or not. Great post.

  7. tinafreysd says:

    Blogs are basically mini web sites which people can put up very quickly. This is the beauty of a blog it can be about anything as the time it takes to get one going is hardly any time at all.

  8. Mohsin Ali says:

    No one known how to blog successfully better than Amit shaw.

  9. Jeet Dholakia says:

    Hello Amit,
    Nicely written post and it’s always advisable that every blogger should write the post and article keeping in mind that the audience going to read it. Money and all things comes after that.

    Thank you for sharing this 🙂

  10. Deepansh Khurana says:

    I agree with this post totally, blogging should be done keeping in mind that someone will read it and enjoy reading it too. 🙂 Amit sir, you posting quality is magnificent and the content is good too. No reason why I won’t subscribe your blog.

  11. Trung Nguyen says:

    THis post could help many newbie understanding how to be successful in blogging, nice working John.