7 Effective Ways to use Explainer Videos for Getting Maximum ROI

There are no two opinions that companies are making the best use of explainer videos not just to attract visitors, but also to explain the complex products/services easily. Well! If you are reading this article, you might be familiar with the importance of having an explainer video in your marketing strategy.

According to the statistics, 77% of the people watch explainer videos other than long formatted text and images. That’s why most of the organizations are creating alluring and useful videos to promote their products, increase customer base, and convert visitors into leads and then into loyal customers.

Source:animatedvideo

Indeed, creating explainer videos is essential, but using it in the right way will help you generate excellent results without putting much effort and time. Moreover, using explainer videos in the right way will help you double your revenue reach the business target.

Need not fret! By diving through this article, you will get to know about different ways by using which you can use explainer videos in the best possible way.

Different ways to use explainer video for maximizing the revenue

Let’s get started…

Use explainer videos on Landing pages

A landing page is a great place to put the animated explainer videos. As per the recent study, the organizations that are using video on the landing pages are able to increase their conversions rate by 80%. Moreover, the websites that include videos on their landing pages can engage the visitors and make people understand the product/service easily.

Also, the organizations that are having explainer videos can have 88% more traffic to your website. Thus, if you want to attract more visitors and convert 86% more quality leads, try uploading quality explainer videos on a website. It will not only improve your brand awareness but also increase business productivity.

Promote it on social platforms

Social Media is one of the other effective ways to use explainer videos. As there are around 3.8 billion people who are actively using social media, therefore every marketer aims to improve their social marketing.

So, if you also want to improve your marketing strategy and boost brand awareness, then you can upload a video on different platforms such as Facebook, Instagram, Youtube, etc. As videos are 1200% more shares as compared to images and text, so start creating excellent explainer videos to experience brilliant results. Remember, more the number of shares, higher productivity.

Source: slideshare

Use it for trainings and internal communication

As per the recent study, organizations are facing losses due to poor presentation and lack of motivation. Thus, every employee wants encouragement and an in-depth understanding of the concept so that they can easily perform the tasks and help the organization reach the business heights.

Well! That’s where explainer videos come into play. With the help of explainer videos, you can easily explain complex concepts easily and bring ideas to life. 8 out of 10 people are able to better understand the product or service features after watching explainer videos.

Thus, if you want to improve your internal communications and make your employees better understand the concept, then start producing and appealing explainer videos.

Incorporate it in email marketing campaigns

Indeed, sending personalized emails is a traditional way to communicate with prospects. But if it is not upgraded with time, then it will not be going to sell the products and achieve your target. Therefore, to make your emails marketing campaign highly productive, then you can always include videos in your emails.

According to the statistics, the emails which include explainer videos are able to increase your email click-through rate by 300%. So, if you want to escalate your revenue and observe a business growth, add an unexpected element of delight by creating examiner videos in the best possible way.

Use it on your blog

Another way where you make the best use of explainer videos is on your blogs. Indeed, publishing long formatted blogs can help you drive the visitor’s attention, but will probably reduce the time spent on the website.

You might have observed that most blogs include images and GIFs to make it attractive. But, if you want to improve your brand image, google search ranking, and visitors retention rate, then make sure you incorporate videos in your content besides adding images and GIf.

But whenever you add videos, make sure it is related to your content and help visitors understand the concept effortlessly.

Play on corporate events

You can also play explainer videos on your corporate events. It will not only help you improve your website traffic but also allows you to convert your visitors into leads. Explainer videos have the potential to inspire visitors in a short span of time.

Well! When we represent our brand in a corporate event, it is really difficult to inspire others and choose your services from all the competitors. But with explainer videos, you can easily make an emotional bond with the viewers and inspire them to make the right decision.

Whenever you play explainer videos on an event, make sure to add captions and subtitles into your video content. It will help all types of visitors understand your concepts and ideas more easily.

Use videos food sales pitches

No matter whether it’s a product present or a sales pitch, explainer videos play a great role in all the aspects. While showcasing the ideas with explainer videos, you can easily engage the visitors and provide them important and boring information in a much entertaining and useful manner.

Thus, if you want to easily engage your prospects and grow your business, then make sure the explainer videos you create are appealing and not more than 2 minutes because most people love watching short and attractive videos.

Prefer reading- Digital Marketing Trends for 2020

In a Nutshell

To gain success with explainer videos, one needs to consider various factors. Indeed, it is important to create videos that are highly appealing and productive, but to use it in an accurate way is another vital factor that one needs to consider to make their video marketing campaign highly productive.

I hope the points mentioned above will help you get through different ways that will help you use explainer videos in the best possible way.

Now, what are you waiting for? Start sharing your thoughts and ideas via explainer videos to grab the visitor’s attention and increase sales.